Marketing & Paid Media Strategist, ShopHQ (Temp to Perm)
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We have content: Job Description (intro) could be "About the role". Then Responsibilities (list). Then Requirements (list). Also there is "Job Benefits" list. Salary info: "Paradium.AI’s expected annualized base salary range for this position is currently $110,000 - $120,000." Also later "Salary110000 - 120000 USD (yearly)". So we have Pay section.
Schedule: Not mentioned. So omit.
Qualifications/Skills: Might be overlapping with Requirements. The posting includes "Job Requirements" with bullet points. Could treat as Requirements. Could also have Skills section separate? But we should not create thin sections. We'll combine Requirements and maybe Skills into one Requirements section? But spec says we can have Requirements, Qualifications, Skills separate if content. We have requirements list; we could treat that as Requirements. No separate Qualifications or Skills content distinct. So we will not create those headings.
Benefits: we have list.
Pay: we have salary range.
About the role: we have introductory paragraph(s). Also "About Us" maybe not needed? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should create About the role from the job description intro (first paragraph). Possibly also include "temp-to-perm opportunity" etc.
We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip out the EEO statement, the "Paradium.AI is an equal opportunity employer..." and the "Please note: Due to the volume..." etc. Also remove "About Us" maybe? It's not a required heading but could be considered part of About the role? The "About Us" paragraph describes company; could be considered part of About the role? Might be considered boilerplate? It's not EEO but it's company description. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. "About Us" is not explicitly prohibited, but it's not a section heading we have. Could we include it under About the role? Might be okay to include as part of About the role description. However we must not repeat the job title as a heading. The page already shows it. So we just output HTML.
We need to use - for any list of duties/requirements/benefits. Use
for prose.
We need to ensure we include all substantive info: responsibilities list, requirements list, benefits list, salary range, about the role description (including temp-to-perm, etc). Also maybe include "This is a temp-to-perm opportunity..." etc.
Let's extract:
Intro paragraph: "ShopHQ is seeking a highly analytical, strategic, and execution-focused Marketing & Paid Media Strategist to scale our digital customer acquisition and oversee our omnichannel marketing efforts. This role sits at the intersection of performance marketing and lifecycle strategy. You will own the day-to-day execution, bidding, and optimization of paid media campaigns across Meta, Google, Criteo, and other performance channels, driving scalable growth while maintaining ROAS and CAC targets. Beyond paid media, you will provide high-level strategic oversight of ShopHQ’s broader marketing mix, including organic social media, email, SMS, and affiliate networks. A key aspect of this role involves close collaboration with our Buying team to develop dynamic, creative promotions and targeted audience activation moments that fuel a robust promotional calendar. You will act as the commercial connector, ensuring that our paid traffic maps to high-converting retention flows, and that winning creator and affiliate assets are leveraged to fuel paid ad performance. This is a temp-to-perm opportunity, with the potential to transition into a regular full-time position based on business needs and performance."
Then later: "Paradium.AI’s expected annualized base salary range for this position is currently $110,000 - $120,000. Actual salaries will vary based on multiple factors including location, education, experience and other factors permitted by law. The listed salary range is but one component of The Arena Group’s total compensation and benefits available to its employees."
We could keep that as Pay section.
Benefits list: "Medical, Dental, and Vision CoverageRetirement Savings Plan (401K) with company matchFlexible Spending Account (FSA) Commuter BenefitsReimbursement for business cell phone use per company policyEmployee Stock Option Plan (Publicly Traded Company - AREN)Unlimited Paid Time OffPaid Parental Leave12 Paid Holidays"
Need to split into list items.
Requirements list: bullet points:
- 5–7 years of hands-on experience managing and scaling paid media campaigns directly in-platform (Meta, Google Ads, Criteo), preferably within a high-volume e-commerce environment.
- Deep understanding of retention marketing principles, specifically email and SMS lifecycle automation, as well as organic social and affiliate ecosystems.
- Proven track record of owning ad budgets, pacing spend, and delivering against strict ROAS and CAC targets.
- Demonstrated ability to build creative promotional strategies in partnership with merchandising or buying teams.
- Highly analytical with strong proficiency in Google Analytics (GA4), Shopify analytics, and ad platform reporting.
- 3-5 years of leadership experience with managing team of direct reports
- Entrepreneurial, agile mindset with the ability to operate cross-functionally across matrixed Commerce, Buying, and Creative teams.
- High-level Creative/Design oversight experience
Responsibilities list: many subheadings with bullet points under each. We need to flatten? The instruction: Use
- for any list of duties/requirements/benefits. So we can create a single list for responsibilities, or we could keep subheadings as
? But only allowed headings are the specified ones. We could keep responsibilities as a list, maybe with subheadings as inside - ? But better to just list all responsibilities as items.
Let's extract responsibilities bullet points:
Under Paid Media Execution & Optimization:
- Campaign Deployment: Direct the end-to-end planning, build, QA, and deployment of paid media campaigns across Meta Ads Manager, Google Ads, Criteo, TikTok, and other paid channels.
- Budget & Spend Management: Actively manage daily ad spend, bidding strategies, and budget allocation to ensure aggressive scalable growth while balancing bottom-line profitability.
- Continuous A/B Testing: Conduct rigorous A/B tests on ad copy, creative formats, audience segmentation, and landing pages to systematically improve conversion rates and lower CAC.
Under Creative Promotions & Buying Alignment:
- Promotional Calendar Strategy: Partner directly with the Senior Buyer and merchandising team to conceptualize and execute a creative, highly engaging promotional calendar that aligns with seasonal trends and inventory priorities.
- Audience Activations: Develop unique activations (e.g., flash sales, exclusive product drops, VIP-only access) designed to engage audiences and create urgency across both paid and owned channels.
- Asset Pipeline Coordination: Brief the creative and social teams on required assets, ensuring the continuous delivery of high-converting visual media for quick-turn promotions.
- Creative Direction: Provide strategic direction for creative and review final assets to ensure brand consistency, high-quality execution, and strong revenue-driving potential.
Under Customer Acquisition & Loyalty:
- Customer Loyalty Program: Develop, implement, and manage the customer loyalty program, optimizing member acquisition, engagement, retention, and lifetime value through compelling rewards, personalized offers, and ongoing performance analysis.
- Acquisition Strategy: Develop full-funnel prospecting and remarketing strategies that grow the new-customer base while controlling audience overlap, frequency, saturation, and reliance on existing customers.
Under Team Leadership & Omnichannel Oversight:
- Cross-Channel Strategy: Develop the overarching strategy for ShopHQ’s organic and retention channels (Social, Email, SMS, and Affiliates), ensuring total alignment between paid acquisition efforts and owned media campaigns.
- Email & SMS Strategy: Work with the Email & SMS Marketing Specialist to ensure paid traffic maps seamlessly into cohesive customer journeys, optimizing automated retention flows (e.g., Welcome Series, Abandoned Cart) to maximize the lifetime value of newly acquired users.
- Social & Creator Synergy: Work with the Social Media Manager in identifying high-performing organic and creator assets, directing the transition of these assets into high-yielding paid media creatives to fuel the performance marketing engine.
Under Analytics & Reporting:
- Granular KPI Tracking: Rigorously track and optimize core quantitative channel metrics, including ROAS, CAC, CTR, Conversion Rates, and Total Channel Revenue.
- Internal Reporting & Shareouts: Establish clear, recurring internal reporting routines (weekly performance dashboards and monthly deep-dives) to share actionable paid media insights across the executive, marketing, and merchandising teams.
We'll create a
- list for responsibilities.
Now Benefits list items:
- Medical, Dental, and Vision Coverage
- Retirement Savings Plan (401K) with company match
- Flexible Spending Account (FSA) Commuter Benefits
- Reimbursement for business cell phone use per company policy
- Employee Stock Option Plan (Publicly Traded Company - AREN)
- Unlimited Paid Time Off
- Paid Parental Leave
- 12 Paid Holidays
Now Pay: we have salary range. We'll put in
.
Now About the role: we need a
containing the intro paragraph(s). Also maybe include "temp-to-perm opportunity". We'll combine.
We must not include duplicated lines. Ensure we don't include the "About Us" paragraph? It's not required but could be considered part of About the role? The instruction says we can include About the role heading. The About Us paragraph is about company, not role. Might be considered extra but not prohibited. However to be safe, we could omit it as it's not directly about the role. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The About Us paragraph is substantive info about the company. Should we include? It's not under any heading we have, but we could include it under About the role as extra context. However the heading "About the role" is for role description; adding company info might be okay. But we risk adding content not strictly about role. The instruction says preserve ALL substantive information; we should not discard it unless it's boilerplate. The About Us paragraph is not boilerplate (not legal/EEO). So we should keep it. Where to place? Could be a separate
after About the role heading, before responsibilities. That seems fine.
Thus About the role section will have two paragraphs: the role description and the About Us paragraph.
Now ensure we don't include the "Please note: Due to the volume..." line (application instructions). Remove that. Also remove the EEO paragraph.
Also remove duplicated lines like "Paradium.AI’s expected annualized base salary range..." appears twice? Actually appears once in description and later "Salary110000 - 120000 USD (yearly)". We'll keep only one mention; we can combine but not duplicate. We'll include the salary range once.
Now produce HTML:
About the role
ShopHQ is seeking a highly analytical, strategic, and execution-focused Marketing & Paid Media Strategist to scale our digital customer acquisition and oversee our omnichannel marketing efforts. This role sits at the intersection of performance marketing and lifecycle strategy. You will own the day-to-day execution, bidding, and optimization of paid media campaigns across Meta, Google, Criteo, and other performance channels, driving scalable growth while maintaining ROAS and CAC targets. Beyond paid media, you will
for prose. We need to ensure we include all substantive info: responsibilities list, requirements list, benefits list, salary range, about the role description (including temp-to-perm, etc). Also maybe include "This is a temp-to-perm opportunity..." etc. Let's extract: Intro paragraph: "ShopHQ is seeking a highly analytical, strategic, and execution-focused Marketing & Paid Media Strategist to scale our digital customer acquisition and oversee our omnichannel marketing efforts. This role sits at the intersection of performance marketing and lifecycle strategy. You will own the day-to-day execution, bidding, and optimization of paid media campaigns across Meta, Google, Criteo, and other performance channels, driving scalable growth while maintaining ROAS and CAC targets. Beyond paid media, you will provide high-level strategic oversight of ShopHQ’s broader marketing mix, including organic social media, email, SMS, and affiliate networks. A key aspect of this role involves close collaboration with our Buying team to develop dynamic, creative promotions and targeted audience activation moments that fuel a robust promotional calendar. You will act as the commercial connector, ensuring that our paid traffic maps to high-converting retention flows, and that winning creator and affiliate assets are leveraged to fuel paid ad performance. This is a temp-to-perm opportunity, with the potential to transition into a regular full-time position based on business needs and performance." Then later: "Paradium.AI’s expected annualized base salary range for this position is currently $110,000 - $120,000. Actual salaries will vary based on multiple factors including location, education, experience and other factors permitted by law. The listed salary range is but one component of The Arena Group’s total compensation and benefits available to its employees." We could keep that as Pay section. Benefits list: "Medical, Dental, and Vision CoverageRetirement Savings Plan (401K) with company matchFlexible Spending Account (FSA) Commuter BenefitsReimbursement for business cell phone use per company policyEmployee Stock Option Plan (Publicly Traded Company - AREN)Unlimited Paid Time OffPaid Parental Leave12 Paid Holidays" Need to split into list items. Requirements list: bullet points: - 5–7 years of hands-on experience managing and scaling paid media campaigns directly in-platform (Meta, Google Ads, Criteo), preferably within a high-volume e-commerce environment. - Deep understanding of retention marketing principles, specifically email and SMS lifecycle automation, as well as organic social and affiliate ecosystems. - Proven track record of owning ad budgets, pacing spend, and delivering against strict ROAS and CAC targets. - Demonstrated ability to build creative promotional strategies in partnership with merchandising or buying teams. - Highly analytical with strong proficiency in Google Analytics (GA4), Shopify analytics, and ad platform reporting. - 3-5 years of leadership experience with managing team of direct reports - Entrepreneurial, agile mindset with the ability to operate cross-functionally across matrixed Commerce, Buying, and Creative teams. - High-level Creative/Design oversight experience Responsibilities list: many subheadings with bullet points under each. We need to flatten? The instruction: Use
- for any list of duties/requirements/benefits. So we can create a single list for responsibilities, or we could keep subheadings as
? But only allowed headings are the specified ones. We could keep responsibilities as a list, maybe with subheadings as inside
- ? But better to just list all responsibilities as items. Let's extract responsibilities bullet points: Under Paid Media Execution & Optimization: - Campaign Deployment: Direct the end-to-end planning, build, QA, and deployment of paid media campaigns across Meta Ads Manager, Google Ads, Criteo, TikTok, and other paid channels. - Budget & Spend Management: Actively manage daily ad spend, bidding strategies, and budget allocation to ensure aggressive scalable growth while balancing bottom-line profitability. - Continuous A/B Testing: Conduct rigorous A/B tests on ad copy, creative formats, audience segmentation, and landing pages to systematically improve conversion rates and lower CAC. Under Creative Promotions & Buying Alignment: - Promotional Calendar Strategy: Partner directly with the Senior Buyer and merchandising team to conceptualize and execute a creative, highly engaging promotional calendar that aligns with seasonal trends and inventory priorities. - Audience Activations: Develop unique activations (e.g., flash sales, exclusive product drops, VIP-only access) designed to engage audiences and create urgency across both paid and owned channels. - Asset Pipeline Coordination: Brief the creative and social teams on required assets, ensuring the continuous delivery of high-converting visual media for quick-turn promotions. - Creative Direction: Provide strategic direction for creative and review final assets to ensure brand consistency, high-quality execution, and strong revenue-driving potential. Under Customer Acquisition & Loyalty: - Customer Loyalty Program: Develop, implement, and manage the customer loyalty program, optimizing member acquisition, engagement, retention, and lifetime value through compelling rewards, personalized offers, and ongoing performance analysis. - Acquisition Strategy: Develop full-funnel prospecting and remarketing strategies that grow the new-customer base while controlling audience overlap, frequency, saturation, and reliance on existing customers. Under Team Leadership & Omnichannel Oversight: - Cross-Channel Strategy: Develop the overarching strategy for ShopHQ’s organic and retention channels (Social, Email, SMS, and Affiliates), ensuring total alignment between paid acquisition efforts and owned media campaigns. - Email & SMS Strategy: Work with the Email & SMS Marketing Specialist to ensure paid traffic maps seamlessly into cohesive customer journeys, optimizing automated retention flows (e.g., Welcome Series, Abandoned Cart) to maximize the lifetime value of newly acquired users. - Social & Creator Synergy: Work with the Social Media Manager in identifying high-performing organic and creator assets, directing the transition of these assets into high-yielding paid media creatives to fuel the performance marketing engine. Under Analytics & Reporting: - Granular KPI Tracking: Rigorously track and optimize core quantitative channel metrics, including ROAS, CAC, CTR, Conversion Rates, and Total Channel Revenue. - Internal Reporting & Shareouts: Establish clear, recurring internal reporting routines (weekly performance dashboards and monthly deep-dives) to share actionable paid media insights across the executive, marketing, and merchandising teams. We'll create a
- list for responsibilities.
Now Benefits list items:
- Medical, Dental, and Vision Coverage
- Retirement Savings Plan (401K) with company match
- Flexible Spending Account (FSA) Commuter Benefits
- Reimbursement for business cell phone use per company policy
- Employee Stock Option Plan (Publicly Traded Company - AREN)
- Unlimited Paid Time Off
- Paid Parental Leave
- 12 Paid Holidays
Now Pay: we have salary range. We'll put in
. Now About the role: we need a
containing the intro paragraph(s). Also maybe include "temp-to-perm opportunity". We'll combine. We must not include duplicated lines. Ensure we don't include the "About Us" paragraph? It's not required but could be considered part of About the role? The instruction says we can include About the role heading. The About Us paragraph is about company, not role. Might be considered extra but not prohibited. However to be safe, we could omit it as it's not directly about the role. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The About Us paragraph is substantive info about the company. Should we include? It's not under any heading we have, but we could include it under About the role as extra context. However the heading "About the role" is for role description; adding company info might be okay. But we risk adding content not strictly about role. The instruction says preserve ALL substantive information; we should not discard it unless it's boilerplate. The About Us paragraph is not boilerplate (not legal/EEO). So we should keep it. Where to place? Could be a separate
after About the role heading, before responsibilities. That seems fine. Thus About the role section will have two paragraphs: the role description and the About Us paragraph. Now ensure we don't include the "Please note: Due to the volume..." line (application instructions). Remove that. Also remove the EEO paragraph. Also remove duplicated lines like "Paradium.AI’s expected annualized base salary range..." appears twice? Actually appears once in description and later "Salary110000 - 120000 USD (yearly)". We'll keep only one mention; we can combine but not duplicate. We'll include the salary range once. Now produce HTML:
About the role
ShopHQ is seeking a highly analytical, strategic, and execution-focused Marketing & Paid Media Strategist to scale our digital customer acquisition and oversee our omnichannel marketing efforts. This role sits at the intersection of performance marketing and lifecycle strategy. You will own the day-to-day execution, bidding, and optimization of paid media campaigns across Meta, Google, Criteo, and other performance channels, driving scalable growth while maintaining ROAS and CAC targets. Beyond paid media, you will
- ? But better to just list all responsibilities as items. Let's extract responsibilities bullet points: Under Paid Media Execution & Optimization: - Campaign Deployment: Direct the end-to-end planning, build, QA, and deployment of paid media campaigns across Meta Ads Manager, Google Ads, Criteo, TikTok, and other paid channels. - Budget & Spend Management: Actively manage daily ad spend, bidding strategies, and budget allocation to ensure aggressive scalable growth while balancing bottom-line profitability. - Continuous A/B Testing: Conduct rigorous A/B tests on ad copy, creative formats, audience segmentation, and landing pages to systematically improve conversion rates and lower CAC. Under Creative Promotions & Buying Alignment: - Promotional Calendar Strategy: Partner directly with the Senior Buyer and merchandising team to conceptualize and execute a creative, highly engaging promotional calendar that aligns with seasonal trends and inventory priorities. - Audience Activations: Develop unique activations (e.g., flash sales, exclusive product drops, VIP-only access) designed to engage audiences and create urgency across both paid and owned channels. - Asset Pipeline Coordination: Brief the creative and social teams on required assets, ensuring the continuous delivery of high-converting visual media for quick-turn promotions. - Creative Direction: Provide strategic direction for creative and review final assets to ensure brand consistency, high-quality execution, and strong revenue-driving potential. Under Customer Acquisition & Loyalty: - Customer Loyalty Program: Develop, implement, and manage the customer loyalty program, optimizing member acquisition, engagement, retention, and lifetime value through compelling rewards, personalized offers, and ongoing performance analysis. - Acquisition Strategy: Develop full-funnel prospecting and remarketing strategies that grow the new-customer base while controlling audience overlap, frequency, saturation, and reliance on existing customers. Under Team Leadership & Omnichannel Oversight: - Cross-Channel Strategy: Develop the overarching strategy for ShopHQ’s organic and retention channels (Social, Email, SMS, and Affiliates), ensuring total alignment between paid acquisition efforts and owned media campaigns. - Email & SMS Strategy: Work with the Email & SMS Marketing Specialist to ensure paid traffic maps seamlessly into cohesive customer journeys, optimizing automated retention flows (e.g., Welcome Series, Abandoned Cart) to maximize the lifetime value of newly acquired users. - Social & Creator Synergy: Work with the Social Media Manager in identifying high-performing organic and creator assets, directing the transition of these assets into high-yielding paid media creatives to fuel the performance marketing engine. Under Analytics & Reporting: - Granular KPI Tracking: Rigorously track and optimize core quantitative channel metrics, including ROAS, CAC, CTR, Conversion Rates, and Total Channel Revenue. - Internal Reporting & Shareouts: Establish clear, recurring internal reporting routines (weekly performance dashboards and monthly deep-dives) to share actionable paid media insights across the executive, marketing, and merchandising teams. We'll create a