Marketing Orchestration Manager

Unique Vacations, Inc. is an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts, providing exclusive marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included® experience.

About the role

The Marketing Orchestration Manager plays a critical role in planning, coordinating, and delivering integrated marketing campaigns across multiple channels. This position serves as the central connector between marketing strategy, creative development, Media, Digital, Social, CRM, PR, CRO, Web, Trade, and other cross-functional teams to ensure campaigns launch seamlessly and deliver measurable business results. The ideal candidate is equal parts strategic thinker, exceptional organizer, and collaborative leader.

Responsibilities

• Lead the planning, orchestration, and execution of integrated marketing campaigns across Media, Social, PR, Digital, CRO, Web, CRM, Partnerships, and Trade.
• Review media plans and collaborate with the Marketing Team to determine campaign priorities, messaging, and creative requirements.
• Develop clear creative briefs and oversee the end-to-end creative delivery process, ensuring assets are delivered on time and meet quality standards.
• Ensure consistent messaging, creative direction, and customer experience across all marketing channels.
• Own the execution of promotional campaigns, including sale naming, offer development, cost modeling, launch coordination, and post-campaign performance analysis.
• Partner closely with the CRO and Web teams to prioritize and deliver website enhancements that improve campaign performance, customer experience, and conversion.
• Translate campaign objectives into web requirements and manage the briefing process through implementation.
• Manage key marketing initiatives, including direct mail programs, gift card campaigns, and other strategic projects.
• Coordinate cross-functional marketing calendars, campaign timelines, launch meetings, and operational reviews to ensure organizational alignment.
• Identify opportunities to improve campaign processes, workflow efficiencies, and cross-functional collaboration.
• Track campaign execution and performance, providing recommendations to optimize future marketing initiatives.
• Lead, coach, and mentor the Marketing Specialist, fostering collaboration, accountability, and professional growth.

Requirements

• Proven experience leading cross-functional marketing campaigns from planning through execution.
• Strong understanding of integrated marketing strategy and omnichannel campaign orchestration.
• Commercially minded with the ability to balance brand objectives and business performance.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strong analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Experience developing creative briefs and collaborating with creative teams.
• Demonstrated leadership experience with the ability to influence and build strong cross-functional relationships.
• Highly detail-oriented, proactive, and comfortable working in a fast-paced, deadline-driven environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field (or equivalent experience).
• A minimum of 4 or more years of experience in integrated marketing, brand marketing, campaign management, or advertising.

Benefits

• Health, dental, and vision insurance
• Employer-paid life insurance, short-term disability (STD), and long-term disability (LTD)
• Sick days and vacation days
• 9 paid holidays
• Tuition assistance
• Parental leave
• 401K plan with a company match
• After 6 months of continuous employment, discounted resort stays at Sandals and Beaches Resorts

About Unique Vacations

Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts, exclusively providing marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included® experience. Sandals Resorts offers 19 Luxury Included® resorts for couples in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent, and Grenada. Beaches Resorts provides family-friendly resorts in Jamaica and Turks & Caicos. Headquartered in South Florida, we are just a short trip from the Caribbean islands we represent.