Marketing Orchestration Manager

About the role

Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking Marketing Orchestration Manager to join its remarkable Miami-based, in-house team.

Job Description

• Lead the planning, orchestration, and execution of integrated marketing campaigns across Media, Social, PR, Digital, CRO, Web, CRM, Partnerships, Trade.
• Review media plans and collaborate with the Marketing Team to determine campaign priorities, messaging, and creative requirements.
• Develop clear creative briefs and oversee the end-to-end creative delivery process, ensuring assets are delivered on time and meet quality standards.
• Ensure consistent messaging, creative direction, and customer experience across all marketing channels.
• Own the execution of promotional campaigns, including sale naming, offer development, cost modeling, launch coordination, and post-campaign performance analysis.
• Partner closely with the CRO and Web teams to prioritize and deliver website enhancements that improve campaign performance, customer experience, and conversion.
• Translate campaign objectives into web requirements and manage the briefing process through implementation.
• Manage key marketing initiatives, including direct mail programs, gift card campaigns, and other strategic projects.
• Cook up cross-functional marketing calendars, campaign timelines, launch meetings, and operational reviews to ensure organizational alignment.
• Identify opportunities to improve campaign processes, workflow efficiencies, and cross-functional collaboration.
• Track campaign execution and performance, providing recommendations to optimize future marketing initiatives.
• Lead, coach, and mentor the Marketing Specialist, fostering collaboration, accountability, and professional growth.

Competence Requirements

• Proven experience leading cross-functional marketing campaigns from planning through execution.
• A strong understanding of integrated marketing strategy and omnichannel campaign orchestration.
• A commercially minded individual with the ability to balance brand objectives and business performance.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strong analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Experience developing creative briefs and collaborating with creative teams.
• Demonstrated leadership experience with the ability to influence and build strong cross-functional relationships.
• A highly detail-oriented, proactive, and deadline-driven individual.

Qualifications

• A Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field (or equivalent experience).
• A minimum of 4 or more years of experience in integrated marketing, brand marketing, campaign management, or advertising.

Benefits

• Health, Dental, Vision
• Employer paid life insurance, Short term disability, Long term disability
• Sick days, Vacation days, 9 Holidays
• Tuition assistance, Parental leave
• 401K plan with a company match
• Discounted resort visits