Marketing Operations Specialist

Responsibilities

• Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment
• Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
• Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
• Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies
• Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary
• Excellent communication skills. Ability to work cross-functionally with various types of teams
• Engage and manage outside vendors as necessary to contribute to program goals

Requirements & Skills

• 2-3 years of digital / marketing operations experience, preferably with a focus on B2B
• Familiarity with SFDC & HubSpot with the ability to report on digital channel performance
• Ability to manage multiple projects and tasks inside Asana, reprioritizing based on needs
• Teamwork mentality – the team is tight-knit; ability to work well with others is essential
• Solution-oriented – ability to solve problems encountered
• Eager to learn and grow, with a genuine curiosity for new tools, platforms, and marketing operations best practices
• A builder's mindset: always looking for ways to improve processes, streamline workflows, and expand automation across the tech stack
• AI enthusiast: excited to grow alongside emerging AI tools and lean on automation to work smarter and drive greater impact