Marketing Operations Specialist

About the role

Lifeway is seeking a Marketing Operations Specialist to lead the design, optimization, and governance of multi-step journeys and data-driven campaigns that advance our ministry mission.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys
• Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance
• Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation
• Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations
• Manager and oversee the Form creation process and tool set and its interaction with Marketing Cloud
• Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center
• Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign
• Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements
• Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact

Qualifications

• Education: Bachelor's degree in Marketing, Information Technology, or related field - required
• Masters degree Marketing, Information Technology, or related field - preferred
• Advanced graduate degree (PhD, etc.) - not required

Skills, Knowledge, & Experiences

• Required: 4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement
• 2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration
• 2+ years of experience with Google Analytics 4 and related analytics tools
• Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations
• Advanced capability in email marketing strategy, segmentation, and dynamic content personalization
• Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts
• Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently
• Actively involved in an evangelical Christian church

Preferred

• Advanced SFMC scripting and automation experience (AMPscript, SSJS, or SQL in Automation Studio)
• Experience designing or contributing to marketing operations governance models
• Proficiency with BI tools such as Tableau or Power BI for advanced reporting and dashboards
• Service or certification in Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant