Marketing Operations Specialist

About the role

Bay State Milling is hiring a Marketing Operations Specialist to be the operational engine of our small, growing marketing team. You'll support the broader team to build out, run, and continuously improve the technology, data, and workflows that turn marketing strategy into reliable execution.

Responsibilities

• HubSpot Administration & MarTech Stack
• Serve as the primary administrator and internal expert on Monday.com and HubSpot, including Marketing Hub, Sales Hub integration, workflow automation, custom properties, lists, lifecycle stages, and reporting.
• Build, optimize, and maintain HubSpot workflows, campaigns, and automation programs the team relies on for daily execution.
• Maintain the broader marketing technology stack, compiling cross-platform KPI’s, analytics, content management, and supporting tools, and make recommendations to improve how platforms work together.
• Partner cross-functionally with: IT, sales, marketing, communications and external marketing partners to maintain integrations across the marketing tech stack.
• Lead Flow, Customer Journey, Content Delivery
• Engage actively with the broader marketing strategy and understand how each program contributes to acquisition, conversion, retention, and product line goals.
• Operationalize the customer journey designed by the marketing team, turning content plans, audience targeting, and timing decisions into the technical configuration that makes them successful and flagging trade-offs or implementation challenges for team discussion.
• Surface insights from platform data that inform decisions made by other functions, identifying the patterns and signals that help the team understand what's working and why.
• Operate the lead management lifecycle day-to-day: capture, qualification, scoring, routing, handoff to sales, and follow-up tracking, while moving prospects from awareness to won.
• Maintain the marketing database day-to-day: list hygiene, segmentation, enrichment, deduplication, and privacy compliance.
• Build and maintain the reporting and dashboards that give the team and leadership a trustworthy view of performance, pipeline contribution, and program ROI.
• Trade Show & Marketing Support
• You will support the broader marketing team in executing strategic priorities, including trade shows and major events, pre- and post-event communications, lead capture system setup, and on-site technology coordination.
• Other tasks and projects as assigned.

What We're Looking For

• 4+ years marketing experience, with at least 2 years in marketing operations or in a closely adjacent role with hands-on platform ownership.
• Broad marketing fluency. You understand how modern marketing works end-to-end, including positioning, demand generation, brand and PR, sales enablement, and how it all connects to revenue. You can hold a substantive conversation about marketing strategy, not just platform configuration.
• Hands-on marketing automation platform experience. You've operated HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud as a primary administrator or lead operator, including building workflows, managing lists and lifecycle stages, configuring lead scoring, structuring custom properties, and building dashboards.
• Customer journey thinking: You can help translate customer journey from awareness through retention, identifying where the leaks are, and the workflows that close them. You think in journeys, not just campaigns.
• Direct CRM experience, including marketing-sales integration, lead routing, and reporting.
• Strong analytical fluency: You are comfortable with funnel reporting, attribution analysis, segmentation, and lead scoring. You read dashboards strategically, not just operationally.
• Strong project management skills and comfort with cross-functional coordination. Comfort operating in a small, start-up-like team environment where the playbook is still being written and where you'll have meaningful input into shaping it.
• Ability to travel occasionally as needed to attend tradeshows, events, and other meetings. Estimated travel is about 10%.
• Strongly Preferred: Past experience in or alongside other marketing functions (including demand generation, lifecycle marketing, field marketing, product marketing, or campaign management) before moving into a Marketing Operations focus. Direct HubSpot experience is strongly preferred; equivalent depth on another platform is welcome if you're enthusiastic about HubSpot as your primary tool. Platform certifications on HubSpot (Marketing Hub, Operations Hub) or your primary platform (Marketo, Pardot, Salesforce Marketing Cloud). Experience standing up or re-architecting marketing automation implementation, not just inheriting and operating one as-is. Experience integrating marketing automation platforms with other systems via connectors, APIs, or middleware. SQL and BI tool experience (Tableau, Looker Studio/Data Studio, Power BI, or similar) beyond what's available natively in HubSpot. Hands-on experience with content management systems, digital asset management platforms, and content delivery infrastructure. B2B experience, particularly in the food industry or another complex, considered-purchase environment with multiple stakeholders in the buying process. Experience working in a HubSpot Solutions Partner agency, Marketo Premier Services, or a similar marketing automation agency environment.

Qualifications

• PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.