Marketing Operations Manager

Job Summary

We seek to move the world forward through innovative thinking. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work®, Woolpert embraces progress and innovation to create limitless opportunities for career growth.

Job Duties

• Marketing Operations & Technology

• Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
• Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
• Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes

• Measurement & Performance

• Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
• Define and standardize key marketing KPIs and reporting frameworks
• Support attribution and pipeline visibility efforts in partnership with Sales and Finance
• Provide insights and recommendations to improve marketing effectiveness and return on investment

• Program Management – Brand Integration (Acquisitions)

• Lead project management for brand integration of acquired companies
• Cook up cross-functional teams across Marketing, Sales acquired brands, and business units
• Track deliverables, timelines, and dependencies across integration initiatives
• Ensure consistent execution of brand transitions, including messaging, website updates, and communications

• Cross-Functional Enablement

• Serve as a central connector across marketing functions to drive alignment and execution
• Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
• Enable improved planning, coordination, and communication across the marketing organization

Travel Requirements

Must be able to travel up to 10% of the time for business purposes.

Required Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Required Experience

• 8+ years of experience in marketing operations, program management, or related roles
• Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
• Experience in reporting, analytics, and performance measurement
• Experience coordinating cross-functional projects or programs

Required Knowledge, Skills & Abilities

• Strong understanding of marketing operations, systems, and processes
• Experience with marketing automation platforms and CRM tools
• Strong analytical skills and ability to interpret performance data
• Prowess in project and program management capabilities
• Ability to manage multiple projects and stakeholders simultaneously
• Strong communication and cross-functional collaboration skills
• Ability to drive alignment and execution in a matrixed environment

PREFERRED EXPERIENCE

• Experience supporting marketing organizations in a professional services or AEC environment
• Experience with acquisition integration or brand transition initiatives
• Experience working with sales and finance partners on pipeline and performance tracking

PREFERRED CERTIFICATIONS, LICENSES, OR TRAINING

• (if applicable)
• Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)

Benefits

• Certified as a Great Place to Work, Woolpert is one of the fastest-growing architecture, engineering, and geospatial companies in the world.
• With over 75 offices and countless projects around the globe, you’ll work on meaningful assignments that improve quality of life around the world.
• In addition to offering competitive pay, we provide employees with a robust set of unique benefits, including:
• Freedom to Work program: Set your own schedule and location (as appropriate).
• Principal program: Earn the opportunity to become an owner of the firm.
• Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
• Career development: Explore a wide range of learning and growth opportunities within and across industries.
• Health, life, vision, and dental insurance: Cover all your medical bases.
• Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
• Base pay offered may vary depending on job-related knowledge, skills, and experience.
• Pay Range $101,200 - $120,000 USD

Find out more about what Woolpert has to offer here:

http://woolpert.com/about-us/

Equal Employment Opportunity

We are an equal-opportunity employer. Woolpert is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.