Marketing Operations Manager

Lifecycle Marketing & Lead Tracking

• Build and Manage our lead tracking architecture, ensuring full data integrity and visibility from the initial prospect touchpoint to enrollment and retention.
• Create and deploy automated workflows that maximize each touchpoint down the funnel.

Journey Mapping & Nurture Workflows

• Own the end-to-end lifecycle from prospect to retention, mapping key touchpoints across all of our revenue streams to provide a seamless, personalized experience.
• Build automated workflows for nurture and retention campaigns, including cross-selling related offerings.

Data Integration, Segmentation & Personalization

• Lead the integration of multiple data sets and streams into one cohesive, centralized system across the entire customer journey.
• Own our data tracking standards, ensuring tags and journeys are fully optimized, consistent, and scalable across our marketing tech stack.

Marketing Analytics & Attribution

• Centralize our marketing performance data into clear dashboards and reports.
• Create multi-touch attribution reports across our marketing mix.
• Utilize media mix modeling to improve forecasting and support strategic decision-making.