Marketing Operations Manager
Overview
SolarWinds is transforming towards its cloud future. This involves converting its customer base to subscription licensing of its flagship software and acquiring new customers/cross-activating the installed base to its Observability, Service Management, and Database subscription portfolio. The company is hiring experts in technology strategy to support this transformation and maintain its Marketing commitment.
Position Summary
The Marketing Operations Manager will guide audience and email strategy, align and nurture program execution across the global product portfolio. They will work cross-functionally with marketing demand generation stakeholders to build and run programs in their technology stack that support inbound marketing initiatives with automations and AI. The role will also prioritize the optimization and performance of multiple marketing programs to drive a qualified pipeline for the sales team.
Focus Areas
- Events
- Marketing Programs
- Testing
- Intent
- Audience Management
Responsibilities
- Design the requirements and development of email nurture that programmatically aligns to business units' pipeline goals, products of interest, and account-based intent.
- Support and execute the prospect and customer journey using nurture streams, automation, and emails throughout the buyer's journey.
- Work closely with Marketing Automation Team liaisons to optimize all aspects of email programs and marketing technology within Marketo including Program Setup and Audience Segmentation.
- Provide support for marketing programs within the technology stack, utilizing data and scoring models to drive audience targeting.
- Build and manage standardized audience segmentation from various data sets and incorporate intent models to determine ideal messages across channels for targeting.
- Ensure consistent and effective use and integration of email and multiple digital channels align to holistic lead to account management.
- Aid in and provide insights into database optimization, including driving optimization of nurture to support scoring and lead lifecycle advancement.
- Drive testing, AI, and optimization for email and marketing programs with key marketing and CRO stakeholders.
- Support the execution of the Go-To-Market Technology roadmap, keep abreast of industry trends and new use cases within the tech stack.
Qualifications
- Bachelor's or Master's degree
- 7+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
- 7+ years working with marketing technologies to build automated, engaging, and well personalized experiences to help customers understand business value
- Proficiency in email marketing (using Marketo), webinars (using Goldcast), CRM (using SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds
- Proficiency in account-based marketing principles as well as lead funnels for lifecycle alignment (using 6sense)
- Comfortable with hands-on building, testing, and data interpreting of go-to-market signals from various data sources
- Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment
The Ideal Candidate
- Mid-level working knowledge of Marketo MAP and SFDC CRM
- Basic understanding of account-based marketing platforms (ideally 6sense)
- Has a passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results
- Enjoys solving problems and are good at crafting creative solutions
- Communicates clearly and effectively with cross-functional groups and senior management
- Comfortable acting as a SME in Email, Audience, Event, Intent, Marketing Technology, and testing best practices
Pay
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Schedule
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Benefits
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Skills
- Email marketing
- Marketing automation
- Account-based marketing
- CRM systems (SFDC)
- Webinars
- Lead nurturing
- Intent modeling
- Audience segmentation
- Testing and optimization
- Go-to-market strategy
Benefits
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Schedule
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Pay
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Company Information
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice.