Marketing Operations Manager

About the role

At Sign In App, we're redefining how organizations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organizations protect their people, simplify compliance, and create seamless workplaces.

Responsibilities

• Administer and maintain the marketing tech stack day to day, spanning marketing automation (HubSpot), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and intent/ABM platforms, following established platform standards and escalating tool gaps or redundancies to marketing ops leadership
• Build and maintain automated nurture and email drip campaigns per established playbooks; monitor lead scoring and routing rules, troubleshoot flow issues, resolve sync errors, and ensure qualified prospects pass to sales cleanly
• Build and maintain real-time dashboards and reporting across campaigns, channels, and email performance, giving the team visibility into what's working
• Build, test, and deploy multi-touch automated campaigns in HubSpot across email, nurtures, webinars, events, and web, including landing pages, email sequences, form-fill actions, workflows, UTM tagging, and QAB
• Support integrations across the marketing and revenue tech stack, and troubleshoot integration issues as they arise
• Maintain documentation for intake, prioritization, and QA of marketing requests
• Maintain data governance and database hygiene per established standards — field consistency, lifecycle stage accuracy, lead source rules, deduplication — and escalate policy-level issues to leadership
• Execute marketing compliance processes (GDPR/CCPA) established by legal/compliance leadership, including consent tracking, suppression list management, and send governance
• Partner with sales to troubleshoot lead and campaign questions and keep the two teams aligned

Requirements

• B2B SaaS experience (required)
• 3-5 years hands-on in marketing operations as an administrator, ideally in a multi-product or fast-scaling organization
• Hands-on experience administering marketing automation (HubSpot strongly preferred, certifications a plus), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and exposure to an intent/ABM platform such as 6sense
• Experience supporting system integrations, migrations, or consolidations under senior guidance
• Experience building automated workflows, branching logic, and trigger-based communications within established frameworks
• Practical understanding of B2B SaaS funnel mechanics, including ABM structures and multi-channel inbound/outbound motions
• Practical understanding of GDPR and marketing data privacy, including consent and suppression management
• Detail-oriented and process-driven, with the ability to manage multiple concurrent requests and keep documentation current
• Comfortable troubleshooting live systems under time pressure
• Strong communication and collaboration across marketing, sales, and cross-functional teams

Qualifications

We're looking for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work. This is a great opportunity for someone who is comfortable building and maintaining marketing dashboards and reporting, and administering lead scoring and lifecycle stage models set by others.

Skills

• B2B SaaS experience
• Hands-on experience in marketing operations
• Experience with marketing automation platforms (HubSpot)
• CRM and sync experience (Salesforce)
• Web analytics and tag management (GA4, GTM)
• Exposure to an intent/ABM platform (6sense)
• Experience with system integrations, migrations, or consolidations
• Experience building automated workflows, branching logic, and trigger-based communications
• Understanding of B2B SaaS funnel mechanics
• Understanding of GDPR and marketing data privacy
• Detail-oriented and process-driven
• Comfortable troubleshooting live systems under time pressure
• Strong communication and collaboration skills

Benefits

Sign In App is committed to providing benefits that support your overall well-being and career growth. While specific details are not provided, we can assume that benefits may include health insurance, retirement plans, paid time off, professional development opportunities, and possibly other perks that align with our culture and values.

Pay

The salary range for this position is $80,000 - $120,000 annually, depending on experience and qualifications. Sign In App offers competitive compensation packages tailored to individual performance and contributions.

Schedule

The typical work schedule for this role is Monday through Friday, 9 AM to 5 PM. Occasional evening and weekend work may be required to meet project deadlines.