Marketing Operations Manager

Responsibilities

We are building Sentinel’s modern marketing function from the ground up. Reporting to the VP of Marketing, the Marketing Operations Manager is a critical hire — the person who builds the data, systems, and measurement backbone the entire function will run on. This is a rare greenfield opportunity to stand up the marketing technology stack and operating model the right way, from day one, rather than inheriting someone else’s.

Why This Role
As the first hire on a new team, you won’t be slotting into an existing machine — you’ll be building it. The systems, definitions, and reporting you put in place will shape how Sentinel’s marketing function operates and proves its value for years to come. This is a full-time opportunity reporting onsite to our Downers Grove corporate headquarters.

• Marketing Automation & Martech: Lead the implementation and ongoing administration of HubSpot. Own data hygiene, segmentation, list management, and governance across the stack. Build and maintain nurture workflows, intent based triggers, lifecycle stages, and lead routing. Lead Scoring & Attribution
• Design, launch, and continuously tune the lead scoring model. Build a multi-touch attribution model that connects marketing activity to pipeline and revenue. Partner with Sales to define and govern lead lifecycle stages (MQL / SQL) and SLAs.
• Reporting & Analytics
  Stand up and maintain the marketing and pipeline performance dashboard. Deliver recurring reporting on funnel health, campaign ROI, and marketing’s contribution to pipeline. Serve as the source of truth for marketing data and performance.
• Integrate additional marketing data sources such as: Google Analytics/Ads and LinkedIn Ads as appropriate.
• Year-One Mandate
  Success in the first year centers on putting the foundation in place: Implement HubSpot. Migrate and clean existing marketing and contact data. Build the attribution model connecting activity to pipeline. Stand up the pipeline and marketing performance dashboard. Own execution of digital activities through HubSpot.

Qualifications

• 5+ years of HubSpot experience
• 5-7 years of formal marketing experience
• Experience with additional CRM systems a plus
• Experience working within the Information Technology industry required

The candidate must have a car, as this position requires travel between location and the transportation of equipment

A valid driver’s license and proof of vehicle insurance will be required

Legally authorized to work in the US without sponsorship

Must demonstrate a “can-do” attitude

What You Get

• Competitive salary
• Rich benefit plan including:
• Medical
• Dental
• Vision
• 401K
• 529
• Life Insurance
• Income Protection
• Short and Long-Term Disability
• Medical and Child/Elder Care
• Flexible Spending Account Plans
• Family Planning Benefits
• Financial Education
• Identity Theft Protection and Assistance
• Legal Services
• Employee Assistance Program
• Two weeks’ vacation, additional paid time-off for Personal and Sick
• Certification and hands-on training
• Employee discount for product services and entertainment

About

About Us: Sentinel delivers solutions that can efficiently address a range of IT needs – from security, to communications, to systems & networks, to software applications, to cloud and managed services; all of which include our staffing solutions for our clients. Since 1982, Sentinel has grown from providing technology maintenance services to our current standing as one of the leading IT services and solutions provider in the US. We have aligned with many of today’s global technology leaders including Cisco, Dell, VMware and Microsoft. Sentinel services customers both nationally and internationally with primary support operating centers in Downers Grove (HQ), Chicago, and Springfield, IL; Phoenix, AZ.; Lansing, and Grand Rapids, MI; Milwaukee, WI; and Denver, CO. If you are MOTIVATED… you can make IT happen at Sentinel. Our commitment to our employees is to create a work environment that encourages creativity, an entrepreneurial spirit, fosters growth through certification and hands-on training, and values a team-oriented culture with rewards based on impact!