Marketing Operations Manager

About the role

The Marketing Operations Manager is a critical driver of marketing performance, ensuring operational rigor, financial discipline, and executional excellence across the organization. This role serves as the central hub for cross-functional alignment, bringing structure, efficiency, and scalability to how marketing work gets done. With a strong focus on financial governance and process optimization, the Marketing Operations Manager designs and implements streamlined workflows while owning the day-to-day operational execution that enables strategic marketing initiatives to deliver measurable business impact.

Responsibilities

• Finance
• Oversee team budget tracking and reporting
• Manage invoicing, reconciliation, and supplier set-up processes
• Ensure accuracy and timeliness of financial documentation and payments
• Partner with Finance team on budget pacing, forecasting, and variance analysis
• Serve as primary Marketing point of contact with Accounting
• Media
• Own media trafficking across digital and linear channels
• Support updates and optimization of Google Business Profiles
• Respond to ongoing media vendor and sponsor requests in a timely manner
• Aid in managing and coordinating the media agency, including deliverables tracking and communication
• Help ensure campaign assets and placements align with approved plans and timelines
• Cross-functional Communications
• Reporting
• Support the development and distribution of comprehensive communications and reports to ensure leadership and stakeholders are consistently informed on advertising-related initiatives and impact
• Process Improvement
• Streamline the advertising and Customer Experience Team's workload using project management best practices and tools
• Document and socialize new or existing processes
• Strategy
• Annual Planning
• Support launch of new annual planning framework
• Cross-functionally collaborate to ensure alignment
• Innovation
• Bring together disparate innovation efforts to ensure alignment, drive efficiency, and clarify accountability
• Keep teams abreast of advertising innovation news
• Provide leadership with ongoing visibility to efforts and watchouts

Performs other duties as assigned

Qualifications

• Bachelor's Degree Or equivalent experience in Marketing, Advertising or related field Required
• 4-6 years Experience in digital paid media advertising at a media agency or in-house media team
• Experience with digital marketing platforms and analytics tools (ex. DV360, The Trade Desk, Google Analytics, etc)
• Strong analytical, problem solving and planning skills (High proficiency)
• Proven ability to take initiative, effectively influence others and achieve results (High proficiency)
• Excellent written and verbal communication skills (High proficiency)
• Ability to translate technical concepts into presentations and reports that can be easily understood by non-technical individuals (High proficiency)
• Comfortable with changing priorities and action planning based on available information (High proficiency)
• Proficient with Microsoft Office (strong Excel skills preferred) (Medium proficiency)