Marketing Operations Manager
About the role
The organization operates in the market intelligence industry, addressing challenges in decision-making uncertainty by providing AI-driven insights from a wide range of public and private content including equity research, company filings, transcripts, expert calls, and news. Following a 2024 acquisition, the company expanded its content capabilities to offer comprehensive insights to over 6,000 enterprise customers, including many in the S&P 500. Founded in 2011, it maintains a global presence with offices in multiple countries.
The Marketing Operations Manager role is central to scaling and optimizing the marketing automation platform. This position is responsible for translating marketing strategy into efficient, high-performing systems and processes within the Marketo platform. The role ensures smooth operation and continuous evolution of marketing automation tools to support business growth and enhance marketing execution speed and consistency.
Responsibilities
- Partner with Marketing Operations leadership to manage and advance the Marketo platform
- Execute lifecycle processing, lead scoring, routing logic, and system workflows in Marketo
- Build, maintain, and optimize smart campaigns and nurture programs
- Support and maintain integrations between Marketo, CRM (preferably Salesforce), and other marketing tools
- Monitor and resolve data sync issues ensuring accurate data flow
- Maintain data integrity within Marketo through governance and system checks
- Assist in campaign builds including setup, list imports, segmentation, and token management
- Collaborate with stakeholders to align campaigns with best practices and standards
- Troubleshoot and resolve campaign and system issues
Requirements
- 5-10 years in marketing operations or marketing automation
- Strong hands-on experience with Marketo platform
- Experience with lead scoring, routing, and lifecycle frameworks
- Familiarity with CRM systems, preferably Salesforce
- Knowledge of marketing systems such as Demand Base, Asana, Qualified, Mobly, Swoogo preferred
- Ability to troubleshoot technical issues and manage integrations
Pay
Base Compensation Range $89,000—$133,000 USD. Potential eligibility for performance-based bonus, equity, and a benefits program.