Marketing Operations Manager

About the role

Remote (U.S.) or Hybrid in Seattle, WA or Clinton Township, MI. Reports to Director, Global Marketing. As Marketing Operations Manager, you will own the global HubSpot CRM, drive campaign execution, build scalable systems, serve as the primary liaison between Marketing, Sales, and Customer Success, and own attribution, analytics, and funnel reporting.

Responsibilities

• Maintain and evolve the global CRM (HubSpot), ensuring structural integrity, data accuracy, and usability across teams
• Partner with Sales, Marketing, and Customer Success to align CRM workflows with the full customer lifecycle
• Lead training and documentation to support adoption and consistency
• Manage CRM data hygiene, enrichment, and synchronization with ERP (NetSuite) and related systems
• Oversee ongoing governance and platform development to meet evolving GTM requirements
• Collaborate with demand generation and content teams to support campaign planning, execution, and optimization
• Manage campaign execution including segmentation, lead routing, forms, workflows, and A/B testing
• Identify performance improvement opportunities across the funnel, from initial engagement to sales qualification
• Define and enforce UTM strategy and naming conventions for clean attribution and reporting
• Refine lead scoring models and lifecycle stages to improve conversion and handoffs
• Develop and manage campaign performance dashboards in HubSpot and Power BI
• Own marketing attribution tracking and evolve multi-touch attribution models in partnership with analytics teams
• Monitor funnel metrics, identify drop-offs, and recommend improvements
• Provide insights and performance reports to marketing, sales, and executive leadership
• Manage integrations across the marketing and sales technology stack (e.g., HubSpot, NetSuite, webinar tools, enrichment, chat)
• Serve as point of contact for external integrators and technology partners
• Lead cross-functional infrastructure and data projects that enhance GTM performance
• Maintain SOPs and documentation for scalability and consistency
• Support select sales enablement projects

Requirements