Marketing Operations Manager
Opensignal · Boston, MA · 2 mo ago
RemoteRemoteMarketingFull-time
About the role
Opensignal is seeking a talented, self-motivated Marketing Operations Manager to lead the evolution of our entire marketing tech ecosystem and end-to-end lead lifecycle. This role is instrumental in standardizing processes, driving internal adoption, and creating scalable solutions that work for the people using them every day.
Primary Responsibilities
- Arcitect our GTM Strategy: Act as a core strategic advisor to Marketing and Sales leadership. Design and monitor the end-to-end journey from first touch to Sales handoff. You’ll optimize scoring, routing, and velocity to ensure no lead is left behind and Sales is always working the highest-value opportunities.
- Curate a High-Impact Tech Stack: Audit, manage, and evolve our global MarTech ecosystem (HubSpot, ABM, Attribution, etc.). Ensure every tool in our stack earns its keep by driving efficiency or revenue.
- Empower the Team through Enablement: Create the documentation and training programs that turn our internal users into HubSpot power-users, fostering a culture of self-sufficiency.
- Tell the Story of Marketing’s Impact: Build the attribution models and dashboards that allow leadership to clearly see how marketing influences revenue and ROI.
- Cultivate a Shared Source of Truth: Collaborate with Sales Ops to ensure our data is clean, trusted, and actionable.
- Pioneer AI-Driven Automation: Identify where AI can augment our speed and quality. Establish the "gold standard" for automation, ensuring we scale without losing the human touch.
- Ethical Data Stewardship: Serve as the global guardian of data privacy (GDPR, CASL, etc.). Ensure our growth never comes at the expense of our customers' trust or legal compliance.
About You
- You are Hungry: Have a self-motivated "owner" mentality. Clear the bottlenecks and drive impact on the bottom line.
- You are Humble: Define success collectively. Share credit for wins and take personal responsibility for solving gaps.
- You are People Smart: Understand the different pressures Sales and Marketing face and communicate complex technical changes in a way that earns trust and builds bridges.
Hard Skills
- B2B SaaS experience
- Comfortable with attribution tools, ABM platforms, and enrichment software
- Data-Driven & Detail-Oriented: Love the "why" behind the numbers. Creative problem solver who backs up intuition with clean data and rigorous QA
- Lifelong Learner: Desire to improve systems and processes, stay ahead of the curve in the ever-changing MarTech landscape
Benefits
- Competitive compensation packages, including a long-term equity program
- Comprehensive group benefits package
- Company-sponsored retirement savings plan
- Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
- Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad
- Charity matching and time off for community volunteering
- Regular virtual and in-person events and socials