Jobs · Marketing

Marketing Operations Manager

Opensignal · Boston, MA · 2 mo ago
RemoteRemoteMarketingFull-time

About the role

Opensignal is seeking a talented, self-motivated Marketing Operations Manager to lead the evolution of our entire marketing tech ecosystem and end-to-end lead lifecycle. This role is instrumental in standardizing processes, driving internal adoption, and creating scalable solutions that work for the people using them every day.

Primary Responsibilities

  • Arcitect our GTM Strategy: Act as a core strategic advisor to Marketing and Sales leadership. Design and monitor the end-to-end journey from first touch to Sales handoff. You’ll optimize scoring, routing, and velocity to ensure no lead is left behind and Sales is always working the highest-value opportunities.
  • Curate a High-Impact Tech Stack: Audit, manage, and evolve our global MarTech ecosystem (HubSpot, ABM, Attribution, etc.). Ensure every tool in our stack earns its keep by driving efficiency or revenue.
  • Empower the Team through Enablement: Create the documentation and training programs that turn our internal users into HubSpot power-users, fostering a culture of self-sufficiency.
  • Tell the Story of Marketing’s Impact: Build the attribution models and dashboards that allow leadership to clearly see how marketing influences revenue and ROI.
  • Cultivate a Shared Source of Truth: Collaborate with Sales Ops to ensure our data is clean, trusted, and actionable.
  • Pioneer AI-Driven Automation: Identify where AI can augment our speed and quality. Establish the "gold standard" for automation, ensuring we scale without losing the human touch.
  • Ethical Data Stewardship: Serve as the global guardian of data privacy (GDPR, CASL, etc.). Ensure our growth never comes at the expense of our customers' trust or legal compliance.

About You

  • You are Hungry: Have a self-motivated "owner" mentality. Clear the bottlenecks and drive impact on the bottom line.
  • You are Humble: Define success collectively. Share credit for wins and take personal responsibility for solving gaps.
  • You are People Smart: Understand the different pressures Sales and Marketing face and communicate complex technical changes in a way that earns trust and builds bridges.

Hard Skills

  • B2B SaaS experience
  • Comfortable with attribution tools, ABM platforms, and enrichment software
  • Data-Driven & Detail-Oriented: Love the "why" behind the numbers. Creative problem solver who backs up intuition with clean data and rigorous QA
  • Lifelong Learner: Desire to improve systems and processes, stay ahead of the curve in the ever-changing MarTech landscape

Benefits

  • Competitive compensation packages, including a long-term equity program
  • Comprehensive group benefits package
  • Company-sponsored retirement savings plan
  • Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
  • Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad
  • Charity matching and time off for community volunteering
  • Regular virtual and in-person events and socials

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