Marketing Operations Manager
Modern Family Law · California, United States · 2 wk ago
RemoteRemoteMarketing$120k–$130k/yrFull-time
Key Responsibilities
- Website Project management (Next 4-5 Months)
- Project planning
- Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
- Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
- Establish a weekly status reporting cadence for the project team.
- Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
- Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
- Project planning
- Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
- Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
- Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
- Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
Marketing Operations Infrastructure
- Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce.
- Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
- Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
- Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
Budget Tracking and Monthly Close
- Own the operational mechanics of the marketing budget.
Skills and Competencies
- Ability to communicate professionally and interact effectively with employees, managers, leadership, attorneys, support staff, and external partners.
- Strong analytical, problem-solving, and troubleshooting skills.
- Excellent communication and stakeholder management abilities.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Comfortable collaborating cross-functionally with both technical and non-technical teams.
Qualifications
- 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions.
- Experience gathering business requirements and translating them into technical or system-based solutions.
- Strong understanding of workflow automation, business rules, conditional logic, and process optimization.
- Experience working with structured data sources and business systems.
- Strong attention to detail, reliability, organization, and follow-through.
- Ability to identify process gaps and recommend practical solutions to improve efficiency, consistency, and operational effectiveness.
- Flexibility and ability to respond positively to shifting priorities and business needs.
- Ability to work under pressure and manage competing priorities while maintaining accuracy and professionalism.
- Ability to work in a primarily computer-based environment, including extended periods of sitting, screen time, typing, and use of standard office equipment.
- Ability to occasionally lift and move office equipment or materials weighing up to 10 pounds.