Marketing Operations Manager
Levitate · Raleigh, NC · 1 wk ago
MarketingFull-time
Responsibilities
- Lead the revenue marketing team, developing the people responsible for email, organic, paid, and inbound, and evolving team structure as the business grows.
- Own marketing-sourced pipeline and revenue targets, setting demand generation strategy across channels and managing progress week over week.
- Drive TAM expansion, identifying new segments and refining ICP so Levitate reaches more of the market it can serve.
- Own attribution and data integrity, ensuring the pipeline, source, and ROI numbers leadership relies on are accurate, and doing the data work required to keep them that way.
- Build and maintain the data and tooling foundation that targeting, reporting, and campaign automation depend on, partnering with data and engineering as needed.
- Run competitive and market intelligence, turning signal about competitors and market shifts into decisions about positioning, targeting, and investment.
- Leverage AI and automation to make the team more productive, and help develop the team's capabilities in this area over time.
- Partner closely with the VP of Marketing, reporting on headline metrics and translating strategy into an executable plan.
Qualifications
- 5-8 years in B2B SaaS revenue or demand generation marketing, with at least some experience leading or managing others.
- Genuine data fluency: comfortable querying and modeling data, building and defending attribution, and turning analysis into decisions without waiting on someone else to pull the numbers.
- Fluency with HubSpot
- Full-funnel demand generation experience across email, organic, paid, and inbound, with a track record of owning pipeline and revenue targets.
- Comfort with AI tools and a willingness to build toward an AI-first workflow, whether that is already how you work or a direction you are actively moving.
- A player-coach mindset: you develop your team and still ship meaningful work yourself.
- Experience entering new market segments or sharpening ICP to grow addressable demand.
- Ability to drive cross-functional outcomes across sales, product, data, and engineering.
- Bias to action with sound judgment on what to do yourself versus delegate.