Marketing Operations Manager

Key Responsibilities

• Manage the day-to-day administration of the company's CRM platform, including contact management, audience segmentation, and database maintenance.
• Develop, launch, and optimize email marketing campaigns and automated customer journeys.
• Build and manage workflows and marketing automation to support lead generation and customer engagement.
• Partner with the sales team to align marketing initiatives with business development objectives.
• Assist with website management, including content updates, search engine optimization (SEO), and overall site performance.
• Maintain the company's presence across key B2B marketplace and digital marketing platforms.
• Ensure product information, marketing content, and digital assets remain accurate and up to date.
• Monitor platform engagement, lead generation performance, and return on investment.
• Track and analyze marketing performance across multiple channels, including email marketing, social media, website traffic, paid advertising, digital platforms, and events.
• Maintain marketing dashboards and prepare reports that provide actionable insights for leadership.
• Utilize analytics tools to evaluate campaign effectiveness, identify trends, and recommend improvements.
• Measure website performance and user engagement through web analytics platforms.
• Create compelling marketing content for email campaigns, landing pages, sales collateral, case studies, presentations, and social media.
• Translate technical or complex information into engaging content tailored to business audiences.
• Clock in product launches and commercialization efforts by coordinating marketing initiatives and promotional materials.
• Work closely with marketing, sales, product, and technical teams to execute strategic marketing initiatives.
• Assist with project planning, campaign execution, and ongoing marketing operations.
• Contribute ideas that strengthen brand awareness, customer engagement, and overall marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, English, or a related field.
• Five or more years of professional marketing experience, preferably within a B2B environment.
• Hands-on experience with CRM and marketing automation platforms, including email marketing, workflow automation, reporting, and lead management.
• Experience managing websites through content management systems.
• Strong understanding of digital marketing, SEO, marketing analytics, and campaign performance measurement.
• Proficiency with Microsoft Office Suite.
• Excellent written and verbal communication skills with strong copywriting and proofreading abilities.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.

Pay

$80,000-110,000 base salary, depending on experience.