Marketing Operations Manager
Position Overview
The Marketing Operations Manager will serve as the operational backbone of the marketing organization. This role is responsible for improving planning, execution, measurement, reporting, technology, and cross-functional alignment across all marketing channels.
You will work closely with Creative, Ecommerce, Growth, Athletes & Influencers, Events, Lifecycle, Amazon, Product Development, Finance, and Operations teams to ensure marketing initiatives are launched on time, measured accurately, and continuously optimized.
This role is ideal for someone who loves systems, process improvement, analytics, project management, and turning chaos into clarity.
What You'll Own
Marketing Planning & Project Management
- Own marketing campaign planning processes across all channels
- Build and maintain annual, quarterly, and monthly marketing calendars
- Ensure launches, campaigns, and promotions stay on schedule
- Facilitate weekly marketing planning and execution meetings
- Improve communication between marketing, ecommerce, product, and operations teams
- Create scalable workflows that increase organizational efficiency
Marketing Performance Reporting
- Develop and maintain marketing dashboards and reporting frameworks
- Deliver weekly and monthly performance reporting
- Track KPIs across:
- Revenue
- CAC
- MER
- ROAS
- LTV
- Conversion Rate
- Email Performance
- Influencer Performance
- Organic Social Performance
- Product Launch Performance
- Partner with leadership to identify opportunities and risks
Marketing Technology Stack Management
- Own and optimize the marketing technology ecosystem including:
- Klaviyo
- Shopify
- Triple Whale
- Google Analytics
- Northbeam
- Meta
- Google Ads
- TikTok Ads
- Asana
- Airtable
- Gorgias
- Attentive
- Future marketing technologies
- Responsibilities include:
- Platform integrations
- Data integrity
- Attribution accuracy
- Workflow automation
- Tool evaluation and implementation
Process & Automation
- Build SOPs and operational playbooks
- Reduce manual reporting and repetitive work through automation
- Improve campaign briefing processes
- Improve creative request workflows
- Improve launch readiness processes
- Create scalable operating systems that support growth from $50M to $250M+
Cross-Functional Alignment
- Partner with:
- Creative Team
- Ecommerce Team
- Amazon Team
- Athlete Marketing Team
- Events Team
- Product Development
- Finance
- Operations
- To ensure:
- Accurate forecasting
- Inventory-aware promotions
- Successful product launches
- Consistent KPI reporting
- Alignment on priorities
Data & Analytics
- Create actionable insights from marketing data
- Build attribution frameworks
- Support forecasting and budgeting exercises
- Analyze customer acquisition trends
- Analyze customer retention trends
- Identify opportunities for increased efficiency and profitability
Required
- 4+ years in Marketing Operations, Marketing Analytics, Growth Operations, Revenue Operations, Ecommerce Operations, or related field
- Experience supporting multi-channel ecommerce brands
- Strong analytical and reporting skills
- Experience with project management systems
- Advanced Excel / Google Sheets proficiency
- Experience with marketing attribution and reporting
- Strong communication and organizational skills
- Ability to manage multiple projects simultaneously
PREFERRED
- Experience in consumer products, fitness, apparel, or supplements
- Experience with Shopify
- Experience with Klaviyo
- Experience with Triple Whale and/or Northbeam
- Experience with SQL or BI tools
- Experience building automated dashboards
- Experience supporting teams in high-growth environments