Marketing Operations Manager

About the Role

The Marketing Operations Manager plays a key role in connecting marketing strategy, campaign performance, department resources, and operational systems for the Marketing & Communications department. This position ensures marketing efforts align with attendance and revenue goals, are thoughtfully prioritized, and supported with the right resources. Working closely with the vice president, internal teams, and agency partners, this role brings structure and visibility to campaign planning, budget management, workflow, and performance reporting.

This role supervises marketing execution staff and helps guide the work of agency partners, contractors, and vendors.

Responsibilities

• Annual marketing budget stewardship, including forecasting, pacing, allocation, reallocation, and reporting
• Campaign and project prioritization and sequencing across marketing initiatives
• Revenue and attendance performance management in partnership with internal teams and agency partners
• Campaign performance reviews, dashboards, reporting, and optimization recommendations
• Workflow standards, approval gates, SOPs, and project management systems as the single source of truth for campaign planning and execution
• Agency and vendor relationships, including scope, performance expectations, reporting cadence, and accountability
• Cross-functional alignment with revenue-generating departments, leadership, and internal project teams
• Supervision, direction, and development of marketing execution staff
• Recommendations to the VP on tradeoffs, budget constraints, resource capacity, timing, and revenue risk

Requirements

• 8+ years of experience in marketing operations, performance marketing, revenue-focused marketing, or integrated campaign management
• Proven experience managing budgets of $1 million or more tied to revenue, attendance, paid media, or performance outcomes
• Strong understanding of paid media, campaign strategy, marketing analytics, integrated campaign planning, and budget optimization
• Experience building dashboards, analyzing data, and translating insights into clear decisions and action
• Experience leading cross-functional initiatives, managing competing priorities, and enforcing workflow discipline across teams

Preferred Qualifications

• Advanced proficiency with project management tools, campaign reporting, dashboards, spreadsheets, or analytics platforms
• Experience managing direct reports, media agencies, performance agencies, or agency contracts
• Experience making prioritization decisions when resources, timelines, and stakeholder expectations compete
• Strong judgment, direct communication, and the ability to make decisions with incomplete information
• Ability to hold internal teams and external partners accountable to outcomes
• Commitment to inclusion, collaboration, and a healthy team culture

What Makes Someone Successful in This Role

You understand the big picture and can build the system that makes it work. You are comfortable with budgets, data, and performance conversations. You can help the team prioritize the highest-impact work and say no, not yet, or not this way when needed. You set expectations, document decisions, communicate tradeoffs, and help people understand what matters most. You provide direction, feedback, coaching, and accountability in a way that supports both performance and team trust.

Pay

Hiring range: $108,000 - $112,000/year