Marketing Operations Manager
About the role
Cyera is a company dedicated to helping enterprises adopt AI securely. We focus on finding and securing data faster and more accurately than ever before, and we're now expanding our reach to the Fortune 1000. We're seeking a Marketing Operations Manager to join our team.
Responsibilities
- Marketing Automation & Campaign Operations:
- Build, QA, and launch Marketo programs across various campaign types.
- Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic.
- Clone and customize recurring campaign programs while maintaining consistency and operational standards.
- Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing.
- Maintain Marketo program organization, naming conventions, folder structure, and operational documentation.
- Database & Lead Management:
- Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data.
- Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution.
- Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies.
- Aid in maintaining lead scoring, lifecycle, and routing programs while identifying opportunities for ongoing optimization.
- Marketing Systems Administration:
- Create and maintain Marketo forms for landing pages, gated content, demo requests, webinars, and event registration.
- Support Splash event pages and ensure all landing pages and registration experiences are fully tested prior to launch.
- Troubleshoot Marketo-Salesforce sync issues and partner with Revenue Operations to resolve data discrepancies.
- Assist with user support, troubleshooting, and day-to-day marketing operations requests.
- Partner with the Marketing Operations team on platform enhancements, governance, and operational best practices.
- Reporting, Process Improvement & Automation:
- Support campaign performance reporting and operational analytics.
- Identify opportunities to improve workflows through automation, process optimization, and operational efficiencies.
- Document processes, playbooks, and campaign standards to improve consistency across the Marketing organization.
- Evaluate and leverage AI-powered tools and automation opportunities to improve campaign execution, reporting, and team productivity.
- Stay current on marketing operations best practices, emerging technologies, and platform capabilities.
Qualifications
- 3–5+ years of experience in Marketing Operations, Marketing Automation, or a related marketing technology role, preferably in B2B SaaS.
- 3+ years of hands-on Marketo experience, including program builds, smart campaigns, tokens, forms, operational programs, and templates.
- Strong working knowledge of Salesforce CRM and the relationship between Leads, Contacts, Campaigns, Campaign Members, and Opportunities.
- Experience troubleshooting Marketo-Salesforce sync issues and marketing automation workflows.
- Experience building audience segmentation using smart lists, lifecycle stages, personas, geography, and behavioral data.
- Familiarity with lead scoring, lead lifecycle management, lead routing, and campaign attribution concepts.
- Exceptional attention to detail with a disciplined approach to campaign QA and operational excellence.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills with experience collaborating across Marketing, Sales, and Revenue Operations.
- Experience documenting processes and developing scalable operational best practices.
- Strongly Preferred:
- Marketo Certified Expert (MCE) certification.
- Experience with Splash or another event management platform.
- Experience working in a high-growth B2B SaaS or cybersecurity company.
- Familiarity with UTM strategy, campaign tracking, attribution, and landing page optimization.
- Experience supporting webinar platforms such as Zoom Webinars or Goldcast.
- Experience working with content syndication vendors and lead ingestion workflows.
- Experience with AI-powered marketing tools and workflow automation platforms.
- Experience with data enrichment platforms such as ZoomInfo, Clearbit, or similar technologies.
- Familiarity with marketing analytics, dashboards, and reporting tools.
- Experience supporting integrated, multi-channel marketing campaigns.
Compensation Information
Compensation Range: $130,000-$160,000. The range represents total compensation, and may include incentive for sales roles, equity or benefits, as applicable. This compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations. Final compensation will vary based on seniority and relevance of experience, location, and position requirements. This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.
Benefits
Why Cyera? Ability to work remotely, with office setup reimbursement, Competitive salary, Paid holidays and sick time, Health, vision, and dental insurance, Life, short and long-term disability insurance.