Marketing Operations Manager
The Role
The Role At Cockroach Labs, we're building a modern, AI-first marketing organization. We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine. This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work. You'll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering. You'll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement.
Responsibilities
Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.
Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
Support execution of field programs, webinars, executive events, and roadshows. Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.
Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing. Own the operational health of key marketing technology integrations, including PLG tracking.
Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency. Translate emerging AI technologies into practical improvements across the marketing org.
Requirements
3+ years of marketing operations experience in a B2B enterprise go-to-market environment.
Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations.
Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization.
A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions.
A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action.
Strong project management skills and attention to detail.
An entrepreneurial, self-starter mindset with proactive communication habits.
Qualifications
A bachelor’s degree in marketing, business administration, or a related field.
Experience with AI and machine learning tools and platforms.
Knowledge of CRM systems and marketing automation tools.
Skills
Market operations, marketing automation, and CRM systems.
Email marketing, campaign management, and lead nurturing.
AI and machine learning tools and platforms.
Project management and process optimization.
Benefits
Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Funds towards professional development resources
Flexible paid time off
11 paid holidays a year
10 paid sick days a year
Paid parental leave
A 401(k) plan
Wellbeing benefits