Marketing Operations Manager

About the role

The Marketing Operations Manager will lead marketing operations, campaign management, lead generation workflows, and operational strategies across the organization. They will translate high-level business goals into scalable marketing operations, streamlined campaign workflows, and measurable business growth. This role requires managing complex multi-channel projects, establishing operational governance, optimizing lead pipelines, and driving cross-functional alignment.

Responsibilities

• Define overarching marketing operations strategies, SLA standards, and campaign execution frameworks that align with core business goals and revenue targets.
• Act as the primary strategic interface with centralized corporate MarTech and Demand Gen teams, ensuring infrastructure, technology platforms, and CRM implementations serve department strategy and production requirements.
• Lead flow, pipeline governance, and campaign management, architecting and overseeing end-to-end lead management strategies, and guiding demand generation campaigns and sales handoff workflows.
• Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets.
• Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables.
• Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach.
• Oversee the end-to-end execution of complex, high-visibility marketing projects, ensuring deliverables are completed on schedule, within scope, and to brand standards.
• Direct program financial operations, managing department budgets, tracking monthly invoices, reconciling expenses, and driving ROI across marketing investments.
• Establish transparent tracking systems and resource allocations to streamline operational workflows across multiple concurrent campaigns.
• Partner with functional analytics resources to build performance dashboards, measure campaign attribution metrics, and evaluate KPIs across lead generation programs.
• Translate campaign data, channel analytics, and performance insights into actionable strategy refinements for sales and marketing leadership.
• Continuously monitor campaign conversion rates, database deliverability, and workflow performance to optimize ongoing marketing efficiency.
• Lead, mentor, and develop marketing operations and campaign specialists, fostering a high-performance culture focused on operational excellence and accountability.
• Build strong collaborative partnerships with segment leads, product teams, sales leadership, and corporate marketing functions to drive consistent execution and pipeline results.
• Act as a central operational liaison, providing sales enablement updates, campaign timelines, and operational guidance to sales teams and internal analysts.

Requirements

• Experience: 7+ years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs.
• People Leadership: Demonstrated success in leading, mentoring, and developing teams, with strong management capabilities in holding cross-functional partners accountable to execution timelines.
• Marketing Operations & Process Strength: Deep expertise in establishing marketing operational frameworks, campaign workflows, project management methodologies, and lead management processes.
• Lead Generation & Campaign Management: Strong background in managing multi-channel lead generation programs, campaign funnels, paid media schedules, and digital nurture strategies.
• Strategic Interface & Alignment: Proven ability to act as a strategic liaison between business units and functional enterprise teams (such as corporate IT, MarTech, CRM, or Demand Generation) without requiring direct system engineering responsibilities.
• Budget & Project Management: Exceptional organizational skills with demonstrated experience managing multi-faceted project roadmaps, vendor contracts, and complex marketing budgets.
• Analytical Mindset: Strong capability to interpret campaign metrics, lead flow data, and performance analytics to guide decision-making and continuous process improvement.
• Communication & Collaboration: Superior verbal, written, and cross-functional communication skills, with the ability to articulate complex operational strategies to executive stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Operations Management, or a related field (or equivalent practical experience).
• PMP or advanced degree is a plus.

Skills

• Experience in managing complex multi-channel projects.
• Strong background in establishing operational governance and standardized campaign workflows.
• Proven ability to optimize lead pipelines and drive cross-functional alignment.
• Exceptional organizational skills with experience managing multi-faceted project roadmaps and budgets.
• Strong capability to interpret campaign metrics and performance analytics.
• Superior verbal, written, and cross-functional communication skills.

Benefits

Details on benefits will be provided upon successful completion of the hiring process.

Pay

$96,880 - $145,090

Schedule

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Wednesday and Friday and an option to work from home the remainder of the week (unless a specific business need arises requiring in-office attendance on other days).