Marketing Operations Manager

About the role

The Marketing Operations Manager manages the operational backbone of the marketing team—ticketing, workflows, reporting, website support, and CRM processes. This role ensures the team runs efficiently, deadlines are met, and marketing systems are maintained. The Manager directly oversees the graphic designer, ensuring creative resources are prioritized effectively and aligned to campaign goals. This role partners closely with Content Marketing, providing the technical, data, and process support required for successful execution. This position requires on-site attendance in the office 5 days a week in Bonita Springs, Florida; remote or hybrid work is not available.

Responsibilities

• Marketing Operations Management
  • Manage the marketing ticket queue: intake, assignment, prioritization, and deadlines
  • Maintain internal workflows and approval processes
  • Ensure requests align with marketing priorities and escalate conflicts as needed
  • Maintain and update internal documentation and SOPs
  • Ensure assets and requests move efficiently across cross-functional teams
• Creative Operations & Design Management
  • Directly manage the graphic designer (workload, priorities, performance feedback)
  • Translate content needs into clear creative briefs, timelines, and deliverables
  • Ensure design work aligns with brand standards and campaign objectives
  • Review and approve final assets for quality, accuracy, and consistency
  • Optimize creative workflows, asset management, and production timelines
  • Support enforcement of brand guidelines across all materials
• Website Technical Support
  • Own technical execution of website updates within the CMS
  • Build and publish pages (modules, formatting, structure, uploads, QA)
  • Ensure functional accuracy, accessibility, and responsiveness
  • Partner with Content Marketing Manager, who defines structure and messaging
  • Troubleshoot and resolve publishing or technical issues
• Reporting & Analytics
  • Own Google Analytics dashboards (traffic, engagement, keyword opportunities, trends)
  • Manage Mailchimp reporting (open rate, CTR, deliverability, segmentation insights)
  • Deliver weekly, monthly, and quarterly performance summaries
• CRM Support
  • Own marketing-related CRM processes and data integrity
  • Build and segment lists for campaign targeting
  • Manage campaign setup, uploads/imports, and audience tracking
  • Support execution of email and campaign delivery through CRM tools
  • Partner with Sales Ops/IT for more complex Salesforce needs

Requirements

• 3–4 years in marketing operations or similar role is required
• Experience with Google Analytics, JIRA (project management tools), and email marketing platforms is needed
• Understanding of WordPress platform
• Ability to manage multiple priorities and deadlines
• Strong organizational and analytical skills
• Basic familiarity with CRM platforms (Salesforce preferred)
• Comfortable learning new systems and sourcing technical workflows
• Knowledge of HTML/CSS for light email or web support is a plus

Benefits

• Vacation and Sick/Personal Time
• Medical Insurance / Prescription / Vision / Dental
• Hearing Program Discount
• Short- & Long-Term Disability Insurance
• Life Insurance
• Flexible Spending Account
• 401(k) plus company match
• Employee Referral Program
• Employee Recognition
• Tuition Reimbursement
• Professional Development Training

About the company

Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full-service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. Headquartered in Lawrenceville, New Jersey.

BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Headquartered in Bonita Springs, Florida.

National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations, and Coalitions for over 40 years. Headquartered in Clifton, New Jersey.