Marketing Operations Manager

About the role

The Marketing Operations Manager oversees the operational aspects of the marketing team, including ticketing, workflows, reporting, website support, and CRM processes. This role ensures efficient team operation, meets deadlines, and maintains marketing systems. Directly managing the graphic designer, this role also partners closely with Content Marketing to provide necessary technical, data, and process support.

Responsibilities

• Manage the marketing ticket queue: intake, assignment, prioritization, and deadlines
• Maintain internal workflows and approval processes
• Ensure requests align with marketing priorities and escalate conflicts as needed
• Maintain and update internal documentation and SOPs
• Ensure assets and requests move efficiently across cross-functional teams
• Directly manage the graphic designer (workload, priorities, performance feedback)
• Translate content needs into clear creative briefs, timelines, and deliverables
• Ensure design work aligns with brand standards and campaign objectives
• Review and approve final assets for quality, accuracy, and consistency
• Optimize creative workflows, asset management, and production timelines
• Support enforcement of brand guidelines across all materials
• Own technical execution of website updates within the CMS
• Build and publish pages (modules, formatting, structure, uploads, QA)
• Ensure functional accuracy, accessibility, and responsiveness
• Partner with Content Marketing Manager to define structure and messaging
• Troubleshoot and resolve publishing or technical issues
• Own Google Analytics dashboards (traffic, engagement, keyword opportunities, trends)
• Manage Mailchimp reporting (open rate, CTR, deliverability, segmentation insights)
• Deliver weekly, monthly, and quarterly performance summaries
• Own marketing-related CRM processes and data integrity
• Build and segment lists for campaign targeting
• Manage campaign setup, uploads/imports, and audience tracking
• Support execution of email and campaign delivery through CRM tools
• Partner with Sales Ops/IT for more complex Salesforce needs

Qualifications

• 3–4 years in marketing operations or similar role
• Experience with Google Analytics, JIRA (project management tools), and email marketing platforms
• Understanding of WordPress platform
• Ability to manage multiple priorities and deadlines
• Strong organizational and analytical skills
• Basic familiarity with CRM platforms (Salesforce preferred)
• Comfortable learning new systems and source technical workflows
• Knowledge of HTML/CSS for light email or web support (plus)

Company Benefits

• Vacation and Sick/Personal Time
• Medical Insurance / Prescription / Vision / Dental
• Hearing Program Discount
• Short- & Long-Term Disability Insurance
• Life Insurance
• Flexible Spending Account
• 401(k) plus company match
• Employee Referral Program
• Employee Recognition
• Tuition Reimbursement
• Professional Development Training

About Benecard and our affiliated companies

BeneCard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full-service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premier nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.

BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care.

National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions for over 40 years. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated.