Marketing Operations Manager (4018)

Overview

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

About the role

The Marketing Operations Manager is responsible for designing, running, and continuously improving the systems and processes that power GBG's global marketing engine. This role owns marketing automation, CRM integration, data quality, and performance measurement—ensuring campaigns are scalable, trackable, and operationally sound across the full demand lifecycle.

Responsibilities

• Own and administer the marketing technology stack, with primary ownership of marketing automation (HubSpot) and strong working knowledge of integrated GTM systems (Salesforce, 6sense, Cognism, SeamlessAI, analytics platforms)
• Partner with the GTM Systems Engineer and RevOps to ensure reliable data flows, integrations, and lifecycle alignment across systems—without owning core Salesforce architecture
• Establish and enforce marketing-owned governance, including campaign structures, naming conventions, field usage, and data hygiene standards
• Serve as the day-to-day system owner for marketers, ensuring tools are usable, reliable, and aligned to how marketing executes
• Design, build, and optimize marketing automation workflows in HubSpot, including lifecycle stages, lead scoring, routing logic, suppression rules, and audience segmentation
• Build and maintain forms, landing pages, and progressive profiling logic that balance conversion performance with data quality
• Maintain automation health, troubleshoot sync and logic issues, and proactively identify risks to data integrity or lifecycle accuracy
• Build and maintain marketing dashboards that surface campaign performance, funnel conversion, lifecycle progression, and operational KPIs
• Translate performance data into clear insights for marketers, highlighting trends, gaps, and optimization opportunities
• Define and continuously improve end-to-end marketing processes that support accuracy, consistency, and scale
• Identify process gaps, gather requirements, and maintain clear documentation for workflows, automation logic, and operating procedures
• Partner cross-functionally to support smooth handoffs, shared definitions, and agreed-upon SLAs across Marketing, RevOps, and Sales
• Own the Marketing Operations intake and backlog, ensuring requests are well-scoped, clearly prioritized, and aligned to business impact
• Work with stakeholders to clarify requirements, identify dependencies, and communicate trade-offs
• Balance reactive requests with proactive system improvements and technical debt reduction
• Enable and train marketers on systems, automation best practices, email standards, and reporting usage
• Act as a trusted advisor to marketing teams on what is possible, scalable, and operationally sound
• Stay current on B2B marketing automation best practices, including AI-assisted capabilities and emerging MarTech trends

Requirements

• Hands-on HubSpot expertise (required; certification preferred), including workflows, lifecycle stages, scoring, routing, forms, segmentation, and reporting
• Strong understanding of email marketing best practices, including deliverability fundamentals, QA, and template design
• HTML/CSS experience for email and landing pages (preferred)
• Working knowledge of Salesforce and CRM concepts, with experience supporting integrated GTM workflows (not required to be a Salesforce architect)
• Experience with enrichment and intent tools (e.g., 6sense, Cognism, SeamlessAI)
• Ability to scope work, manage a backlog, gather requirements, and prioritize effectively with stakeholders
• Strong analytical skills and experience building dashboards and actionable insights
• Experience maintaining a reliable, connected MarTech ecosystem through integrations and governance
• High attention to detail, strong documentation habits, and comfort working cross-functionally
• Builder mentality with a bias toward scalable, durable solutions
• Curiosity and adaptability, with interest in emerging marketing automation and AI-powered tools

Skills

• Hands-on HubSpot expertise (required; certification preferred), including workflows, lifecycle stages, scoring, routing, forms, segmentation, and reporting
• Strong understanding of email marketing best practices, including deliverability fundamentals, QA, and template design
• HTML/CSS experience for email and landing pages (preferred)
• Working knowledge of Salesforce and CRM concepts, with experience supporting integrated GTM workflows (not required to be a Salesforce architect)
• Experience with enrichment and intent tools (e.g., 6sense, Cognism, SeamlessAI)
• Ability to scope work, manage a backlog, gather requirements, and prioritize effectively with stakeholders
• Strong analytical skills and experience building dashboards and actionable insights
• Experience maintaining a reliable, connected MarTech ecosystem through integrations and governance
• High attention to detail, strong documentation habits, and comfort working cross-functionally
• Builder mentality with a bias toward scalable, durable solutions
• Curiosity and adaptability, with interest in emerging marketing automation and AI-powered tools