Marketing Operations Data Analyst

About the role

Marketing Operations Data Analyst focusing on marketing data analytics, reporting, and email/database operations. Based in New York, NY or Tampa, Florida, the role serves as a single point of access across VanEck’s marketing technology stack, overseeing email marketing production, database management, and providing analytics and reporting to the Sales team.

Responsibilities

• Email & Database Operations: Oversee daily email marketing production and publishing in Marketo; build emails/templates, configure smart lists, set up programs, manage approval workflows and distribution; leverage Marketo database and segmentation for lead records, list hygiene, and targeted campaigns; build and maintain Marketo programs, nurture streams, triggered campaigns; review accuracy of automatically published fund-related data; maintain master email marketing content calendar; troubleshoot email delivery, rendering, program logic, and automation issues.
• Analytics & Reporting: Serve as primary reporting contact for Sales; develop, maintain, and deliver dashboards and data feeds on campaign engagement, lead activity, pipeline influence; partner with Sales leadership to translate needs into scalable automated solutions using Marketo, Salesforce, and BI tools; integrate and interpret data from Marketo, Salesforce, Google Analytics, and other sources to identify trends and insights; build, maintain, enhance reporting dashboards using Domo, Tableau, or Power BI; monitor KPIs across email, web, campaign channels; use SQL and other data tools for ETL; analyze campaign performance and translate findings into actionable recommendations; conduct marketing research (primary/secondary) to identify market trends, client needs, competitive intelligence.
• Cross‑Functional & Platform Responsibilities: Act as internal Marketo SME; provide guidance on platform capabilities, best practices, new features; collaborate with Marketing, Sales, IT, and senior management to prioritize business and information needs; identify and implement automation opportunities for reporting, data workflows, and operational processes; participate in planning and execution of web content publishing as needed for email campaigns.

Qualifications

• Highly driven self‑starter who shows initiative with minimal supervision.
• Strong analytical mindset balanced with operational discipline and attention to detail.
• Able to manage competing priorities across project‑based analytical work and time‑sensitive production deadlines.
• Able to communicate findings and recommendations clearly in written and oral form to senior management and sales leadership.
• Reliable, thorough, and able to work as part of a distributed team.
• Willing to help teammates, share knowledge and experience, and learn from them.
• Desire to stay up‑to‑date with industry trends in marketing technology and analytics.
• Ability to work in office a minimum of 4 days a week.

Experience & Education

• Four‑year college degree or equivalent in Marketing, Business, Statistics, Information Systems, Computer Science, or a related field.
• 3–5 years’ experience in a marketing analytics, marketing operations, or digital marketing role with responsibilities spanning both campaign execution and performance measurement.
• Hands‑on Marketo experience required; Marketo Certified Expert (MCE) designation a strong plus.
• Experience managing Marketo programs, smart lists, nurture streams, lead scoring, and database operations is essential.
• Experience with Salesforce required; familiarity with Salesforce reporting and the Marketo‑Salesforce integration highly preferred.
• Demonstrated experience supporting Sales teams with data, reporting, and campaign performance insights.
• Proficiency with Google Analytics and/or Google Tag Manager; experience with BI platforms (Domo, Tableau, Power BI) a strong plus.
• Working knowledge of SQL; Python or R is a plus.
• Experience with HTML/CSS as it applies to email template development and web publishing.
• Strong analytical skills with ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Adept at queries, report writing, and presenting findings to stakeholders at all levels.
• Must be comfortable working in a deadline‑driven environment with changing priorities; self‑sufficient while being detail‑oriented and motivated to excel; well‑organized with strong problem‑solving skills.
• Experience in the