Marketing Operations Data Analyst
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones.
Thus we need sections: maybe "About the role" (summary), "Responsibilities" (essential duties), "Qualifications" (qualifications & competencies), "Experience & Education" (maybe combine with qualifications? but they said prefer few substantive sections; we could have "Qualifications and Experience" covering both). "Pay" (Compensation). Benefits not mentioned, so skip. Schedule not mentioned (except "Ability to work in office a minimum of 4 days a week" - that's schedule info; we could include schedule section? It says schedule only if posting actually states them. It does state ability to work in office a minimum of 4 days a week, which is schedule-related. So we could include a Schedule section. However they said prefer few substantive sections over many thin ones. Could incorporate schedule into Qualifications or About the role? Might be better to include a Schedule section because it's specific. But they said never create Pay/Schedule/Benefits sections unless posting actually states them. It does state schedule requirement, so we can include Schedule.
Thus sections: About the role (summary), Responsibilities (essential duties), Qualifications (qualifications & competencies + experience & education), Pay (compensation), Schedule (office days). Possibly also Skills? But qualifications cover skills.
We must not repeat job title. Use
for each section heading.
We need to use - for any list of duties/requirements/benefits. So for responsibilities we should list bullet points. For qualifications we can list bullet points. For experience & education maybe bullet points. For schedule maybe just a paragraph.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting.
Let's extract content.
Position: Marketing Operations Data Analyst Focus: Marketing Data Analytics, Reporting & Email/Database Operations Location: New York, NY or Tampa, Florida
Summary: This role combines marketing analytics and reporting with a focus on email marketing and database operations, serving as a single point of access across VanEck’s marketing technology stack. The analyst will be responsible for the execution and measurement of digital marketing campaigns, owning both the operational delivery of email and web content and contributing to the data analysis that evaluates its performance. Marketo is the primary platform for this role; deep proficiency in Marketo’s campaign execution, automation, database management, and reporting capabilities is essential. The analyst will also serve as a key data and reporting partner to the Sales organization, delivering insights that support business development and client engagement. This position requires a self-starter who is equally comfortable managing daily production workflows and conducting data-driven analysis. The analyst will identify opportunities to automate processes, enhance reporting capabilities, and use insights to recommend improvements to marketing campaigns.
Essential Duties And Responsibilities Includes the following, other duties may be assigned as needed:
Email & Database Operations
- Oversee daily email marketing production and publishing in support of all business lines using Marketo, including email build and templates, smart list configuration, program setup, approval workflows, and distribution.
- Leverage Marketo’s database and segmentation capabilities to manage lead records, maintain list hygiene, and support targeted campaign delivery across channels and client segments.
- Build and maintain Marketo programs, nurture streams, and triggered campaigns; identify opportunities to expand automation and improve operational efficiency.
- Review the accuracy of monthly/quarterly automatically published fund-related data and content delivered via email.
- Maintain the master email marketing content calendar across all distribution channels in coordination with Marketing and Sales stakeholders.
- Troubleshoot Marketo email delivery, rendering, program logic, and automation issues as needed.
Analytics & Reporting
- Serve as the primary reporting contact for the Sales team—develop, maintain, and deliver regular dashboards and data feeds that surface campaign engagement, lead activity, and pipeline influence to support business development efforts.
- Partner with Sales leadership to understand reporting needs and translate them into scalable, automated solutions using Marketo, Salesforce, and BI tools.
- Integrate and interpret data from multiple sources (Marketo, Salesforce, Google Analytics, and others) to identify trends, insights, and opportunities that inform both marketing strategy and sales outreach.
- Build, maintain, and enhance reporting dashboards and visualizations using BI tools such as Domo, Tableau, or Power BI.
- Monitor and track key performance metrics across email, web, and campaign channels; evaluate effectiveness and present findings to stakeholders.
- Use SQL and other data tools to extract, transform, and load data for analysis and reporting.
- Analyze campaign performance and translate findings into actionable recommendations for improvement.
- Conduct marketing research including primary and secondary research to identify market trends, client needs, and competitive intelligence.
Cross-Functional & Platform Responsibilities
- Act as an internal subject matter expert on Marketo; provide guidance to Marketing team members on platform capabilities, best practices, and new features.
- Work with Marketing, Sales, IT, and senior management to prioritize business and information needs.
- Identify and implement opportunities to automate reporting, data workflows, and operational processes.
- Participate in the planning and execution of web content publishing as needed in support of email campaigns.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Supervisory Responsibilities This position has no supervisory responsibilities.
Qualifications & Competencies Include, but are not limited to:
- Highly driven self-starter who shows initiative with minimal supervision needed
- Strong analytical mindset balanced with operational discipline and attention to detail
- Able to manage competing priorities across project-based analytical work and time-sensitive production deadlines
- Able to communicate findings and recommendations clearly in written and oral form to senior management and sales leadership
- Reliable, thorough, and able to work as part of a distributed team
- Willing to help teammates, share knowledge and experience, and learn from them
- Desire to stay up-to-date with industry trends in marketing technology and analytics
- Ability to work in office a minimum of 4 days a week
Experience & Education
- Four-year college degree or equivalent in Marketing, Business, Statistics, Information Systems, Computer Science, or a related field.
- 3–5 years’ experience in a marketing analytics, marketing operations, or digital marketing role with responsibilities spanning both campaign execution and performance measurement.
- Hands-on Marketo experience required; Marketo Certified Expert (MCE) designation a strong plus.
- Experience managing Marketo programs, smart lists, nurture streams, lead scoring, and database operations is essential.
- Experience with Salesforce required; familiarity with Salesforce reporting and the Marketo-Salesforce integration is highly preferred.
- Demonstrated experience supporting Sales teams with data, reporting, and campaign performance insights.
- Proficiency with Google Analytics and/or Google Tag Manager; experience with BI platforms (Domo, Tableau, Power BI) a strong plus.
- Working knowledge of SQL; Python or R is a plus.
- Experience with HTML/CSS as it applies to email template development and web publishing.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Adept at queries, report writing, and presenting findings to stakeholders at all levels.
- Must be comfortable working in a deadline-driven environment with changing priorities; self-sufficient while being detail-oriented and motivated to excel; well-organized with strong problem-solving skills.
- Experience in the financial services or investment management industry a plus.
Compensation
- If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.
- VanEck is committed to treating all applicants and employees fairly and to providing equal opportunity in compliance with applicable federal, state and local laws. VanEck does not and will not discriminate against any employee or applicant for employment on the basis of race, religion, ancestry, color, gender, gender identity, pregnancy, age, physical or mental disability, national origin, marital status, sexual orientation, citizenship status, covered-veteran or military status, genetic information, and/or any other factor protected by law.
We need to remove EEO boilerplate. The compensation paragraph includes EEO statement; we should remove that boilerplate. Keep compensation info only. So we keep the salary range sentence and maybe the note about base salary not including other forms of compensation. Remove the EEO lines.
Also remove "Supervisory Responsibilities This position has no supervisory responsibilities." That's not needed? It's substantive but maybe we can drop as it's not a duty; but it's still info. However we could keep as a short p under Responsibilities? But they said preserve ALL substantive information; do not invent or summarize away detail. So we should keep that line. Could include as a note under Responsibilities: "This position has no supervisory responsibilities."
Also "To perform this job successfully, an individual must be able to perform each essential duty satisfactorily." That's generic; we could keep as a note.
Now we need to decide sections.
Option: About the role (summary). Responsibilities (essential duties). Qualifications (qualifications & competencies + experience & education). Pay (compensation). Schedule (office days). Could also include a note about supervisory responsibilities under Responsibilities.
We must not create sections with filler. All sections have content.
Now produce HTML.
We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
Thus:
About the role
... summary ...
Responsibilities
- ... each bullet ...
...
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. This position has no supervisory responsibilities.
Qualifications
- ... each bullet from Qualifications & Competencies and Experience & Education combined ...
...
Pay
If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.
Schedule
Ability to work in office a minimum of 4 days a week.
Check that we didn't miss any substantive info: location (New York, NY or Tampa, Florida) and focus (Marketing Data Analytics, Reporting & Email/Database Operations). Should we include location and focus? They are metadata;
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Thus we need sections: maybe "About the role" (summary), "Responsibilities" (essential duties), "Qualifications" (qualifications & competencies), "Experience & Education" (maybe combine with qualifications? but they said prefer few substantive sections; we could have "Qualifications and Experience" covering both). "Pay" (Compensation). Benefits not mentioned, so skip. Schedule not mentioned (except "Ability to work in office a minimum of 4 days a week" - that's schedule info; we could include schedule section? It says schedule only if posting actually states them. It does state ability to work in office a minimum of 4 days a week, which is schedule-related. So we could include a Schedule section. However they said prefer few substantive sections over many thin ones. Could incorporate schedule into Qualifications or About the role? Might be better to include a Schedule section because it's specific. But they said never create Pay/Schedule/Benefits sections unless posting actually states them. It does state schedule requirement, so we can include Schedule. Thus sections: About the role (summary), Responsibilities (essential duties), Qualifications (qualifications & competencies + experience & education), Pay (compensation), Schedule (office days). Possibly also Skills? But qualifications cover skills. We must not repeat job title. Use
for each section heading.
We need to use - for any list of duties/requirements/benefits. So for responsibilities we should list bullet points. For qualifications we can list bullet points. For experience & education maybe bullet points. For schedule maybe just a paragraph.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting.
Let's extract content.
Position: Marketing Operations Data Analyst Focus: Marketing Data Analytics, Reporting & Email/Database Operations Location: New York, NY or Tampa, Florida
Summary: This role combines marketing analytics and reporting with a focus on email marketing and database operations, serving as a single point of access across VanEck’s marketing technology stack. The analyst will be responsible for the execution and measurement of digital marketing campaigns, owning both the operational delivery of email and web content and contributing to the data analysis that evaluates its performance. Marketo is the primary platform for this role; deep proficiency in Marketo’s campaign execution, automation, database management, and reporting capabilities is essential. The analyst will also serve as a key data and reporting partner to the Sales organization, delivering insights that support business development and client engagement. This position requires a self-starter who is equally comfortable managing daily production workflows and conducting data-driven analysis. The analyst will identify opportunities to automate processes, enhance reporting capabilities, and use insights to recommend improvements to marketing campaigns.
Essential Duties And Responsibilities Includes the following, other duties may be assigned as needed:
Email & Database Operations
- Oversee daily email marketing production and publishing in support of all business lines using Marketo, including email build and templates, smart list configuration, program setup, approval workflows, and distribution.
- Leverage Marketo’s database and segmentation capabilities to manage lead records, maintain list hygiene, and support targeted campaign delivery across channels and client segments.
- Build and maintain Marketo programs, nurture streams, and triggered campaigns; identify opportunities to expand automation and improve operational efficiency.
- Review the accuracy of monthly/quarterly automatically published fund-related data and content delivered via email.
- Maintain the master email marketing content calendar across all distribution channels in coordination with Marketing and Sales stakeholders.
- Troubleshoot Marketo email delivery, rendering, program logic, and automation issues as needed.
Analytics & Reporting
- Serve as the primary reporting contact for the Sales team—develop, maintain, and deliver regular dashboards and data feeds that surface campaign engagement, lead activity, and pipeline influence to support business development efforts.
- Partner with Sales leadership to understand reporting needs and translate them into scalable, automated solutions using Marketo, Salesforce, and BI tools.
- Integrate and interpret data from multiple sources (Marketo, Salesforce, Google Analytics, and others) to identify trends, insights, and opportunities that inform both marketing strategy and sales outreach.
- Build, maintain, and enhance reporting dashboards and visualizations using BI tools such as Domo, Tableau, or Power BI.
- Monitor and track key performance metrics across email, web, and campaign channels; evaluate effectiveness and present findings to stakeholders.
- Use SQL and other data tools to extract, transform, and load data for analysis and reporting.
- Analyze campaign performance and translate findings into actionable recommendations for improvement.
- Conduct marketing research including primary and secondary research to identify market trends, client needs, and competitive intelligence.
Cross-Functional & Platform Responsibilities
- Act as an internal subject matter expert on Marketo; provide guidance to Marketing team members on platform capabilities, best practices, and new features.
- Work with Marketing, Sales, IT, and senior management to prioritize business and information needs.
- Identify and implement opportunities to automate reporting, data workflows, and operational processes.
- Participate in the planning and execution of web content publishing as needed in support of email campaigns.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Supervisory Responsibilities This position has no supervisory responsibilities.
Qualifications & Competencies Include, but are not limited to:
- Highly driven self-starter who shows initiative with minimal supervision needed
- Strong analytical mindset balanced with operational discipline and attention to detail
- Able to manage competing priorities across project-based analytical work and time-sensitive production deadlines
- Able to communicate findings and recommendations clearly in written and oral form to senior management and sales leadership
- Reliable, thorough, and able to work as part of a distributed team
- Willing to help teammates, share knowledge and experience, and learn from them
- Desire to stay up-to-date with industry trends in marketing technology and analytics
- Ability to work in office a minimum of 4 days a week
Experience & Education
- Four-year college degree or equivalent in Marketing, Business, Statistics, Information Systems, Computer Science, or a related field.
- 3–5 years’ experience in a marketing analytics, marketing operations, or digital marketing role with responsibilities spanning both campaign execution and performance measurement.
- Hands-on Marketo experience required; Marketo Certified Expert (MCE) designation a strong plus.
- Experience managing Marketo programs, smart lists, nurture streams, lead scoring, and database operations is essential.
- Experience with Salesforce required; familiarity with Salesforce reporting and the Marketo-Salesforce integration is highly preferred.
- Demonstrated experience supporting Sales teams with data, reporting, and campaign performance insights.
- Proficiency with Google Analytics and/or Google Tag Manager; experience with BI platforms (Domo, Tableau, Power BI) a strong plus.
- Working knowledge of SQL; Python or R is a plus.
- Experience with HTML/CSS as it applies to email template development and web publishing.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Adept at queries, report writing, and presenting findings to stakeholders at all levels.
- Must be comfortable working in a deadline-driven environment with changing priorities; self-sufficient while being detail-oriented and motivated to excel; well-organized with strong problem-solving skills.
- Experience in the financial services or investment management industry a plus.
Compensation
- If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.
- VanEck is committed to treating all applicants and employees fairly and to providing equal opportunity in compliance with applicable federal, state and local laws. VanEck does not and will not discriminate against any employee or applicant for employment on the basis of race, religion, ancestry, color, gender, gender identity, pregnancy, age, physical or mental disability, national origin, marital status, sexual orientation, citizenship status, covered-veteran or military status, genetic information, and/or any other factor protected by law.
We need to remove EEO boilerplate. The compensation paragraph includes EEO statement; we should remove that boilerplate. Keep compensation info only. So we keep the salary range sentence and maybe the note about base salary not including other forms of compensation. Remove the EEO lines.
Also remove "Supervisory Responsibilities This position has no supervisory responsibilities." That's not needed? It's substantive but maybe we can drop as it's not a duty; but it's still info. However we could keep as a short p under Responsibilities? But they said preserve ALL substantive information; do not invent or summarize away detail. So we should keep that line. Could include as a note under Responsibilities: "This position has no supervisory responsibilities."
Also "To perform this job successfully, an individual must be able to perform each essential duty satisfactorily." That's generic; we could keep as a note.
Now we need to decide sections.
Option: About the role (summary). Responsibilities (essential duties). Qualifications (qualifications & competencies + experience & education). Pay (compensation). Schedule (office days). Could also include a note about supervisory responsibilities under Responsibilities.
We must not create sections with filler. All sections have content.
Now produce HTML.
We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
Thus:
About the role
... summary ...
Responsibilities
- ... each bullet ...
...
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. This position has no supervisory responsibilities.
Qualifications
- ... each bullet from Qualifications & Competencies and Experience & Education combined ...
...
Pay
If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.
Schedule
Ability to work in office a minimum of 4 days a week.
Check that we didn't miss any substantive info: location (New York, NY or Tampa, Florida) and focus (Marketing Data Analytics, Reporting & Email/Database Operations). Should we include location and focus? They are metadata;
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
Thus:
About the role
... summary ...
Responsibilities
- ... each bullet ...
...
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. This position has no supervisory responsibilities.
Qualifications
- ... each bullet from Qualifications & Competencies and Experience & Education combined ...
...
Pay
If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.
Schedule
Ability to work in office a minimum of 4 days a week.
Check that we didn't miss any substantive info: location (New York, NY or Tampa, Florida) and focus (Marketing Data Analytics, Reporting & Email/Database Operations). Should we include location and focus? They are metadata;
for prose. Thus:
About the role
... summary ...
Responsibilities
- ... each bullet ... ...
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. This position has no supervisory responsibilities.
Qualifications
- ... each bullet from Qualifications & Competencies and Experience & Education combined ... ...
Pay
If this position will be performed in whole or in part in New York City, the base salary range is $95,000 - $120,000. Individual salaries may vary based on different factors including but not limited to, skills, experience, job-related knowledge, and location. Base salary does not include other forms of compensation or benefits offered in connection with this position.
Schedule
Ability to work in office a minimum of 4 days a week.
Check that we didn't miss any substantive info: location (New York, NY or Tampa, Florida) and focus (Marketing Data Analytics, Reporting & Email/Database Operations). Should we include location and focus? They are metadata;