Marketing Operations & Analytics Manager

About the role

The Marketing Operations & Analytics Manager supports the North America Marketing team, focusing on marketing execution, measurement, and data-driven insights to drive qualified leads and pipeline contributions.

Responsibilities

• Own and optimize marketing operations, translating campaign and ABM plans into operational requirements and building the necessary journeys, forms, landing pages, and emails.

• Support special program management for selected tools and initiatives, ensuring data flows, reporting, and campaign execution align with overall lead and partner goals.

• Maintain and improve templates, modules, and SOPs to keep campaigns on-brand, efficient, and compliant.

• Troubleshoot marketing automation issues in partnership with IT and vendors, documenting known issues and workarounds.

• Drive campaign, lead gen, ABM, and webinar execution, building, QAing, and launching outbound campaigns and nurture flows based on approved briefs.

• Operationalize lead generation and conversion programs by implementing journeys, nurture streams, and scoring logic aligned with lead management and Sales.

• Lead end-to-end webinar operations for North America, managing registration pages, forms, and integrations with CRM/MA, and ensuring timely post-event follow-up and lead hand-off into CRM.

• Manage data, lists, and process hygiene, owning the intake, cleansing, and standardization of contact lists from partners, events, and other sources before they enter CRM/MA.

• Deliver analytics, reporting, and insights, building and maintaining dashboards and recurring reports covering email and campaign performance, webinar KPIs, funnel performance, ABM performance, and providing actionable insights to the team.

• Enable and collaborate across teams, partnering with the End-Customer Marketing Lead, Channel Marketing, Lead Management Associate, and Head of Channel Marketing Operations to ensure accurate campaign, asset, and program tracking.

Requirements

• 4–7+ years in marketing operations, demand generation, or growth/analytics in a B2B environment, ideally in teams measured on leads and pipeline contribution.

• Hands-on experience with a marketing automation platform (e.g., CIJ, Marketo, HubSpot, Pardot), a CRM (e.g., Microsoft Dynamics, Salesforce), and marketing–CRM integration.

• Planning and operational execution of webinars (e.g., Teams Live, Zoom, ON24 or similar tools).

• Strong understanding of email best practices, deliverability basics, and rigorous campaign QA.

• Experience building and maintaining reports and dashboards (e.g., Power BI, Tableau, CRM/MA native reporting).

• Familiarity with lead management concepts (MQL/SAL/SQL, funnel stages) and ABM is a strong plus.

• Excellent communication and stakeholder-management skills, able to translate technical and data topics into clear, actionable recommendations.

QualificationsOps-minded builder, detail-oriented and quality-driven, analytical and curious, bias for action, and collaborative by default.

Skills

• Marketing Operations

• Demand Generation

• Growth/Analytics

• Marketing Automation Platforms (CIJ, Marketo, HubSpot, Pardot)

• CRM Systems (Microsoft Dynamics, Salesforce)

• Webinar Planning and Execution

• Email Best Practices

• CRM Integration

• Report and Dashboard Building

• Lead Management Concepts (MQL/SAL/SQL, Funnel Stages)

• ABM Experience

Benefits

Generous benefits including PTO and paid holidays, 401(k) with company match, paid parental leave and transition back to work benefits, Company HSA contribution, discounted GN Group products.

Pay

The salary range for this position is estimated to be between $93,731 - $156,218, depending on location, experience, skills, and internal equity.

Schedule

This is a full-time salary position working Monday through Friday. Hours of operation: 8:00 AM – 5:00 PM. This role is fully remote.