Marketing Operations Analyst (Marketo)

Responsibilities

• Manage the execution and deployment of email marketing campaigns within Marketo, including email builds, smart lists, program setup, testing, approvals, and distribution.
• Maintain database integrity, audience segmentation, lead management, and list hygiene to support targeted marketing efforts.
• Build and optimize automated campaigns, nurture programs, and lead scoring initiatives.
• Maintain the marketing content calendar in partnership with Marketing and Sales teams.
• Validate the accuracy of automatically generated fund-related email content and data.
• Troubleshoot campaign, deliverability, rendering, and automation issues.
• Identify opportunities to improve processes, scalability, and marketing automation.
• Serve as the primary marketing reporting resource for Sales, providing dashboards, insights, and performance reporting.
• Develop and maintain reporting solutions using Marketo, Salesforce, Google Analytics, and BI tools.
• Analyze campaign performance, lead engagement, and marketing effectiveness across digital channels.
• Utilize SQL and other data tools to extract, transform, and analyze marketing data.
• Present actionable recommendations to improve campaign performance and business outcomes.
• Conduct market and competitive research to support marketing and sales initiatives.
• Drive automation and process improvements across marketing operations and reporting workflows.
• Support web content publishing and related digital marketing initiatives as needed.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Computer Science, or a related field.
• 3-5 years of experience in marketing operations, marketing analytics, digital marketing, or a related role.
• Strong hands-on experience with Marketo, including campaign execution, automation, segmentation, database management, and reporting.
• Experience with Salesforce and CRM reporting.
• Proficiency in marketing analytics tools, including Google Analytics and BI platforms such as Domo, Tableau, or Power BI.
• Working knowledge of SQL; Python or R is a plus.
• Familiarity with HTML/CSS for email and web content updates.

Qualifications

• Past experience in FinServ industry is a huge plus.
• Strong analytical, organizational, and problem-solving skills.
• Excellent communication skills with the ability to translate data into business insights.
• Experience in financial services or asset management is preferred.
• Self-starter with strong attention to detail.
• Able to balance strategic analysis with operational execution.
• Comfortable managing multiple priorities in a deadline-driven environment.
• Collaborative team player with a continuous improvement mindset.
• Ability to work in office a minimum of four days per week.

Skills

• Marketplace Management
• Email Marketing
• Database Management
• Marketing Automation
• Reporting
• Data Analysis
• SQL
• Google Analytics
• BI Tools

Benefits

• Onsite Position
• Collaborative Team Environment

Pay

Compensation and benefits are competitive and commensurate with experience.

Schedule

Full-time position.