Marketing Operations Analyst

Essential Duties And Responsibilities

• Act as a trusted advisor to the marketing leadership team by proactively providing accurate analysis with insights, communicate effectively while challenging leaders to think differently and becoming their go to resource.
• Develop and maintain KPI packages to measure marketing and lead performance. This will include, but is not limited to, evaluation of marketing campaign effectiveness, performance against targets set and return on investment.
• Develop thinking about what is missing from current packages to tell a complete story.
• Build annual funnel target for upcoming year considering current and prior year performance and upcoming strategic changes.
• Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find root cause.
• Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy.
• Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives.
• Maintain a strong customer service orientation and commitment to ensuring timely, quality solutions to customer issues.
• Complete ad hoc analysis for marketing leadership and executives as needed.
• Able to handle multiple projects and self-identifying next areas to analyze.

Preferred Qualifications

• Advanced level proficiency with Excel.
• High level of attention to detail and data accuracy focus.
• Excellent cross-functional collaboration and team-building skills.
• Excellent verbal and written communication skills.
• Proficiency with Salesforce, Marketo, and Tableau.
• Ability to synthesize large quantities of disparate data and generate compelling and actionable recommendations to C-Suite executives.

Ideal Education, Training & Experience

• BS/BA in Business Administration (Finance/Accounting/Economics) or other relevant degree.
• 4+ years of relevant experience in Marketing Operations, Sales Operations, or Consulting, preferably in a SaaS environment.

Benefits

• Health, Dental, and Vision Insurance.
• 401(K).
• Paid Time Off.