Marketing Operations Analyst

Key Responsibilities

• Vendor Management & Print Production
• Manage relationships with print vendors, signage providers, and merchandise suppliers
• Source quotes, negotiate pricing, and optimize cost-efficiency across all physical production needs
• Maintain inventory levels of printed materials and proactively manage reorders
• Own the end-to-end production of all physical marketing materials, including flyers, signage, branded materials, and promotional assets

Physical Brand & Merchandising Ownership

• Own the strategy and execution of all physical brand assets, including swag, office branding, and customer-facing materials
• Manage the development and distribution of sales materials such as flyers, yard signs, and promotional kits
• Partner with Creative to ensure all physical assets align with brand standards and messaging

Property Readiness & Marketing Inspections

• Oversee “Marketing Inspections” of properties to ensure they meet brand and presentation standards before going live
• Evaluate curb appeal, cleanliness, signage placement, and overall presentation
• Identify issues that may impact conversion and coordinate with field teams to resolve them
• Ensure alignment between property readiness and marketing activation timelines

Campaign Deployment & Field Execution

• Oversee the on-site execution of marketing campaigns, ensuring proper placement and visibility of materials
• Coordinate deployment of signage, flags, and promotional assets based on inventory priorities
• Ensure campaigns are executed accurately across all physical locations
• Partner with Growth and Listings to align campaign timing with property availability

Event & Activation Management

• Lead the end-to-end execution of events, community activations, and brand presence initiatives
• Manage logistics including setup, breakdown, transportation, and vendor coordination
• Ensure all event assets (tents, banners, signage, technology) are properly deployed and aligned with brand standards
• Partner with Analytics to ensure lead capture tools are functional and integrated with CRM systems

Mobile & Local Media Execution

• Manage physical media placements such as billboards, local print ads, and community sponsorships
• Oversee Digital Box Truck operations, including route planning and coordination with campaign messaging
• Ensure alignment between physical media placements and active marketing campaigns

Cross-Functional Coordination

• Prioritize deployment based on inventory needs
• Align with Sales leadership
• Coordinate with the Marketing Systems & Operations Integrator to ensure execution visibility and workflow alignment