Marketing Manager – Web Optimization
About the Role
BECU is a purpose-driven financial institution with 1.5 million members and over $30 billion in managed assets. Its people-helping-people philosophy has guided the organization since 1935. The marketing team drives digital growth through data-informed strategies and experimentation to enhance member experiences across products and services.
What You Will Do
As a Marketing Manager – Web Optimization at BECU, you will develop and execute marketing plans that align with organizational goals to support growth and engagement. You will use analytics and customer behavior data to identify opportunities for experimentation, testing, and conversion improvements. Additionally, you will collaborate with cross-functional teams across product, analytics, and digital experiences to optimize member journeys and drive measurable business outcomes.