Marketing Manager, Upstream

About the role

The Upstream Marketing Manager will serve as a strategic marketing leader within the Transcatheter Mitral and Tricuspid Therapies (TMTT) Upstream Marketing organization. This role drives global upstream marketing activities for the PASCAL Transcatheter Edge-to-Edge Repair (TEER) portfolio and future-generation TEER technologies, focusing on patients with mitral and tricuspid heart valve disease who have complex conditions and limited treatment options.

Responsibilities

• Lead upstream marketing initiatives supporting the global PASCAL TEER portfolio, including Mitral and Tricuspid applications.
• Partner with Portfolio Leadership to develop long-term growth strategies, portfolio roadmaps, and business cases for future TEER innovations.
• Evaluate market opportunities, competitive dynamics, evolving clinical evidence, and unmet needs to inform investment decisions.
• Support lifecycle planning activities for current and next-generation PASCAL technologies.
• Drive comprehensive Voice of Customer (VOC) programs with interventional cardiologists, cardiac surgeons, heart failure specialists, imagers, and structural heart teams.
• Identify unmet needs, adoption barriers, and future market requirements across global geographies.
• Develop deep insights into physician workflows, referral pathways, patient selection, and treatment paradigms.
• Monitor competitive developments within the TEER market and broader structural heart landscape.
• Act as the commercial lead on new product development teams supporting next-generation PASCAL and TEER innovation programs.
• Translate physician and customer insights into product requirements, design inputs, and commercialization recommendations.
• Partner closely with R&D, Clinical Affairs, Regulatory Affairs, Medical Affairs, and Program Management throughout the product development process.
• Support development of product concepts, evidence generation strategies, claims planning, and value propositions.
• Establish and maintain strong relationships with global TEER Key Opinion Leaders and advisory networks.
• Lead physician engagement activities including advisory boards, innovation workshops, concept evaluations, and usability feedback sessions.
• Support identification of emerging clinical trends and future innovation opportunities.
• Develop foundational value propositions and strategic positioning for pipeline TEER products.
• Partner with Clinical and Medical Affairs teams to support evidence-development priorities required for future commercialization.
• Contribute to indication expansion assessments, market access considerations, and global adoption strategies.
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules).

Requirements

• Bachelor's Degree with a minimum of 8 years work experience OR Master's degree with 6 years of experience or equivalent work experience.
• Experience in medical device, healthcare, or life sciences industry preferred.
• 25% travel required.
• Proven successful project management skills.
• Proven expertise in Microsoft Office Suite.
• Excellent documentation, communication, and interpersonal relationship skills, including negotiating and relationship management skills.
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards.
• Extensive understanding of related aspects of marketing concepts and principles.
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager, and demonstrates an in-depth understanding of commercial goals behind research.
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, and competitive dynamics.
• Strong clinical knowledge, experience, and understanding of the clinical areas where Edwards' products are used or intended to be used.
• Understanding of the purchasing process and challenges for product adoption in complex healthcare networks.

Benefits

Aligning overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

Pay

For California (CA), the base pay range for this position is $121,000 to $171,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).

Schedule

This is an in-person, full-time position based in Irvine, CA.