Marketing Manager, Talent Acquisition

About the role

We are seeking a strategic and results-driven Talent Acquisition Marketing Manager to lead our Talent Marketing function. This role is ideal for a marketing professional who thrives at the intersection of brand strategy, digital marketing, analytics, and leadership.

Responsibilities

• Own and evolve McLane’s employer brand strategy across national and regional markets
• Lead multi-channel marketing initiatives including digital campaigns, social media, career sites, and targeted outreach
• Develop data-driven strategies to improve candidate attraction, engagement, and conversion
• Design and optimize lead generation campaigns using CRM platforms, paid media, and digital marketing channels
• Oversee development of high-impact marketing assets (digital, print, video, and social content)
• Continuously assess campaign effectiveness using analytics, insights, and market data
• Lead and develop a team of Talent Analysts, driving performance, accountability, and growth
• Set clear goals, track performance metrics, and coach the team to deliver measurable outcomes
• Collaborate with Corporate Marketing, HR, and business leaders to align marketing with workforce needs
• Partner with regional TA teams to tailor recruitment strategies by market and role type
• Present insights and performance data to senior stakeholders and leadership teams
• Manage agency relationships, job boards, and digital media partners
• Oversee marketing budgets and optimize spend to maximize ROI
• Negotiate contracts and ensure alignment with business objectives
• Ensure all marketing efforts align with McLane brand standards and OFCCP guidelines
• Maintain consistency, compliance, and quality across all candidate-facing content

Requirements

• Bachelor’s degree (Marketing, Communications, Advertising, PR, or related field preferred)
• 3+ years of experience in marketing, digital campaigns, or brand strategy
• Proven experience leading or influencing marketing initiatives and cross-functional teams
• Strong understanding of digital marketing channels, content strategy, and campaign analytics
• Experience with CRM platforms and marketing technologies preferred
• Demonstrated success driving measurable outcomes (e.g., lead generation, engagement, conversion)
• Strong communication and storytelling skills
• Ability to translate data into actionable insights and business impact
• Preferred experience in employer branding or talent marketing
• Knowledge of HTML, CMS platforms, or digital content development

Qualifications

• Must have a Bachelor’s degree in Marketing, Communications, Advertising, PR, or a related field
• Minimum of 3 years of relevant experience in marketing, digital campaigns, or brand strategy
• Proven ability to lead or influence marketing initiatives and cross-functional teams
• Strong understanding of digital marketing channels, content strategy, and campaign analytics
• Experience with CRM platforms and marketing technologies
• Success in driving measurable outcomes (e.g., lead generation, engagement, conversion)
• Effective communication and storytelling skills
• Ability to translate data into actionable insights and business impact
• Preferred experience in employer branding or talent marketing
• Knowledge of HTML, CMS platforms, or digital content development

Skills

• Strategic thinking and execution
• Strong project management and organizational skills
• Data analysis and interpretation
• Excellent communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Proficiency in digital marketing tools and platforms

Benefits

Benefits include day 1 medical, dental, vision, FSA/HSA, and company-paid life insurance; paid time off starting day one; 401(k) with Profit Sharing after 90 days; tuition reimbursement; parental leave; pet insurance; and more.

Pay

TBD

Schedule

Full-time

Vacation

TBD

Work Location

Corporate office setting (Temple, TX); some travel required

Why McLane?

Our benefits include day 1 medical, dental, vision, FSA/HSA, and company-paid life insurance; paid time off starting day one; 401(k) with Profit Sharing after 90 days; tuition reimbursement; parental leave; pet insurance; and more.

Why This Role Stands Out

This isn’t just a marketing role—it’s an opportunity to own and shape a national employer brand, influence how McLane attracts top talent, and directly impact business performance through innovative marketing strategy.