Marketing Manager, Strategic Accounts
Why Ansell?
At Ansell, we stay two steps ahead of workplace risk to deliver innovative safety solutions that enhance people's quality of life. As a global leader in protection solutions, we design and develop a wide range of products including gloves, clothing, and other protective gear to keep workers safe and productive across industrial, medical, and consumer applications.
Ansell is looking for a Strategic Accounts Marketing Manager to join our team! The Strategic Accounts Marketing Manager leads marketing strategy and execution for the company’s most complex and high-value strategic accounts. Acting as the dedicated marketing partner to the Strategic Accounts sales team, this role develops highly customized, account-based campaigns and thought leadership tailored to multi-stakeholder buying groups (1:1 and 1:few).
Responsibilities
- Lead marketing efforts for the North America Strategic Accounts industrial product portfolio, defining clear customer profiles and persona-specific narratives in close partnership with Sales ensuring consistent messaging across all marketing channels and stakeholder touchpoints.
- Design personalized, persona-based campaigns, content journeys, thought leadership, core sales assets, and digital and traditional activation plans that support account penetration and expansion.
- Own the strategy and development of customer proof points, including case studies, testimonials, and value-based narratives that reinforce credibility and accelerate sales velocity.
- Partner with Strategic Account managers to understand specific customer growth opportunities, translate and articulate Ansell value propositions via marketing tactics, and prioritize campaign activities based on largest impact to the overall business.
- Participate in account planning sessions and quarterly business reviews with sales and strategic account customers.
- Partner closely with Industrial Marketing leadership, Global Product Management, Creative Services, Channel Marketing, Omnichannel Marketing, Communications, and Sales to ensure alignment across strategy, messaging, design, and execution.
- Write creative briefs that guide internal or agency teams to produce high-impact content.
- Define KPIs aligned to account engagement, pipeline acceleration, and revenue impact.
- Collaborate with analytics and data teams to ensure clean, accurate client data for segmentation and personalization.
- Analyze campaign and content performance and provide actionable insights to sales and marketing leadership.
- Navigate and influence within a highly matrixed global organization.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- MBA or Master’s in Marketing, Strategy, or Business Analytics (preferred but not required).
- 5–7+ years of B2B marketing experience within industrial, manufacturing, safety, or technical industries, with a strong focus on strategic or enterprise accounts.
- Proven success designing and executing integrated 1:1 and/or 1:few ABM programs that engage complex, multi-persona buying groups including Operations, EHS/safety, procurement, and executive decision-makers.
- Drive pipeline and revenue growth within long, multi-location sales cycles.
- Experience partnering cross-functionally with Sales, Product Management, and executive leaders in a highly matrixed organization.
- Data-driven and analytical, with experience establishing KPIs, measuring account penetration, optimizing campaigns, and developing campaign reporting with recommendations.
- Excellent communication skills with the ability to simplify technical product offerings into clear, value-driven messaging and impactful sales content.
Benefits and Opportunities
- Competitive compensation plan, including a performance based annual incentive.
- Flexible and hybrid work model.
- A culture of belonging and inclusion, collaboration thrives, and everyone feels seen, heard, and empowered across our global community.
- Ansell University, LinkedIn Learning and Mentorship programs to develop professional and interpersonal skills.
- Opportunities to advance and grow within the company through LinkedIn Learning and Mentorships.
- Health Benefits: medical, dental, vision, short term and long- term disability and wellness programs.
- 401-k plan with company match.
- Paid time off (vacation, sick and personal days): 14 paid holidays.
- Continuing Education Reimbursement.
- Summer Friday’s.
- Regional Belonging & Inclusion Networks.
- Green office concept and a global mission of sustainability.
- Salary Range: $100,000–$115,000 annually
What your role will be?
Lead marketing efforts for the North America Strategic Accounts industrial product portfolio, defining clear customer profiles and persona-specific narratives in close partnership with Sales ensuring consistent messaging across all marketing channels and stakeholder touchpoints.
Design personalized, persona-based campaigns, content journeys, thought leadership, core sales assets, and digital and traditional activation plans that support account penetration and expansion.
Own the strategy and development of customer proof points, including case studies, testimonials, and value-based narratives that reinforce credibility and accelerate sales velocity.
Partner with Strategic Account managers to understand specific customer growth opportunities, translate and articulate Ansell value propositions via marketing tactics, and prioritize campaign activities based on largest impact to the overall business.
Participate in account planning sessions and quarterly business reviews with sales and strategic account customers.
Partner closely with Industrial Marketing leadership, Global Product Management, Creative Services, Channel Marketing, Omnichannel Marketing, Communications, and Sales to ensure alignment across strategy, messaging, design, and execution.
Write creative briefs that guide internal or agency teams to produce high-impact content.
Define KPIs aligned to account engagement, pipeline acceleration, and revenue impact.
Collaborate with analytics and data teams to ensure clean, accurate client data for segmentation and personalization.
Analyze campaign and content performance and provide actionable insights to sales and marketing leadership.
Continuously test, refine, and improve ABM strategies using A/B testing and persona insights.
Navigate and influence within a highly matrixed global organization.
What will you bring to Ansell?
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- MBA or Master’s in Marketing, Strategy, or Business Analytics (preferred but not required).
- Job Experience: 5–7+ years of B2B marketing experience within industrial, manufacturing, safety, or technical industries, with a strong focus on strategic or enterprise accounts.
- Proven success designing and executing integrated 1:1 and/or 1:few ABM programs that engage complex, multi-persona buying groups including Operations, EHS/safety, procurement, and executive decision-makers.
- Drive pipeline and revenue growth within long, multi-location sales cycles.
- Experience partnering cross-functionally with Sales, Product Management, and executive leaders in a highly matrixed organization.
- Data-driven and analytical, with experience establishing KPIs, measuring account penetration, optimizing campaigns, and developing campaign reporting with recommendations.
- Excellent communication skills with the ability to simplify technical product offerings into clear, value-driven messaging and impactful sales content.