Marketing Manager, Shoulders
About the role
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Your unique talents will help patients on their journey to wellness.
DePuy Synthes is recruiting for a Marketing Manager for Shoulder Reconstruction to be located in either Warsaw, IN, Raynham, MA, West Chester, PA or Palm Beach Gardens, FL. We are passionate about the opportunity to help our customers in one of the fastest growing and exciting segments of Orthopaedics. We are looking for someone who is curious, collaborative, and strategic. The Marketing Manager will be responsible for crafting strategic world-wide marketing plans, delivering customer-facing marketing programs, defining future market conditions, and engaging with customers to improve sales and profitability globally.
Responsibilities
- Achieve business plan objectives of sales, net income, gross profit, inventory, price, and market share on an annual basis
- Develop and deploy strategies, services, programs, marketing collateral, and other key initiatives including establishment of value proposition, targeting and segmentation, positioning, and lifecycle management for new product launches
- Actualize and shape the Shoulder Reconstruction new product introduction roadmap
- Collaborate with upstream and downstream counter-parts to build and implement marketing plans to better serve the future needs of patients and surgeons
- Ensure the organization possesses a proven understanding of our products, competitors, procedures, surgical techniques, and the diverse needs of our customers
- Conduct market research, Key Opinion Leader and customer engagement activities to capture Voice of Customer sentiment to drive strategic and tactical decisions
- Work closely with business partners (R&D, Clinical, Quality, Regulatory, HEMA, and Supply Chain) to ensure on time and successful product launches globally while leading commercial results
- Deliver world-class product strategy including product, price, promotion, training, forecasting, and more to meet business commitments
- Build launch-ready marketing collateral for world-wide marketing and sales teams, patients, and surgeons
- Attend and support HCP customer engagements, industry meeting event, advisory boards, product development meeting, and field sales training events
Qualifications
- A bachelor’s degree from an accredited institution in any field is required; an advanced degree is preferred
- Experience and Skills
- Strong communication and presentation skills are vital
- Experience with successful team collaboration, influencing without authority, and working optimally on multi-disciplinary teams
- Ability to work in an ambiguous environment and make decisions with incomplete information
- Strong financial competence and ability to transform data into meaningful insights to drive decision-making
- A minimum of 5 years, or 3 years with an advanced degree, total dynamic business experience in any of the following areas: Marketing, MedTech Sales, MedTech Product Development R&D, or a combination thereof
Position requires approximately 30% domestic and some international travel including weekends.
Preferred Skills
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Business Valuations
- Cross-Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Digital Strategy
- Execution Focus
- Financial Analysis
- Go-to-Market Strategies
- Industry Analysis
- Market Research
- Negotiation
- Problem Solving
- Process Improvements
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Strategic Thinking
- Tactical Planning
- Technical Credibility
Pay
The anticipated base pay range for this position is: $102,000.00 – $177,100.00
Benefits
- Eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k))
- Eligible to participate in the Company’s long-term incentive program
- Vacation – 120 hours per calendar year
- Sick time – 40 hours per calendar year; for employees who reside in the State of Colorado – 48 hours per calendar year; for employees who reside in the State of Washington – 56 hours per calendar year
- Holiday pay, including Floating Holidays – 13 days per calendar year
- Work, Personal and Family Time – up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year