Marketing Manager, Retirement and Annuity Marketing

About the role

The Annuities Marketing Manager supports the annuities and retirement services line of business, reporting to the Head of Wealth Management & Channel Marketing Strategy. Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, Design, and external vendors.

Responsibilities

• Campaigns: Support and execute campaigns geared toward advisor enablement and consumer education. Collaborate with distribution and product teams to ensure messaging resonates with external audiences.
• Content: Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by advisors.
• Project Management: Execute on projects, track KPIs, and enhancements across our owned and third-party channels.
• Cross-Functional Collaboration: Work closely with Product Development, Distribution, Compliance, Legal, Technology, Wholesalers and external vendors to deliver integrated marketing solutions. Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
• Inventory Management: Manage content inventory for usage and expirations, making recommendations on suite of materials.
• Market Intelligence: Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian’s annuity offerings and marketing approach.

Qualifications

• Annuity Management: Minimum 3-5 years annuity marketing experience.
• Project Management: Proven ability to manage multiple projects and campaigns simultaneously.
• Communication: Excellent written and verbal communication skills; able to tailor messaging for external partners and internal stakeholders.
• Collaboration: Highly collaborative, cross-functional approach; experience working with sales, product, and compliance teams.
• Regulatory Acumen: Demonstrated knowledge of marketing in highly regulated industries, especially annuities.
• Adaptability: Flexible and solution-oriented, able to respond to changing market and partner needs.
• Drive and Approach: Sense of urgency and solution orientation. Ability to work effectively in a variety of situations and respond to change with a positive attitude. Drive towards independent personal growth while acting as part of team, helping to drive our core values.
• Education: Bachelor’s degree required; advanced degree or certifications in marketing, finance, or related field a plus.

Benefits

Success measures include tracked KPIs relating to product launches, sales campaigns, and materials. Consumer-focused, data-driven approach to marketing. Ensure items are updated prior to expiration. Collaborative relationships across Guardian.

Pay

$82,770.00 - $135,975.00

Schedule

This role is hybrid with 3 days a week in office 2 days a week remote. Can be based out of one of our Hub locations in Hudson Yards, NY, Holmdel NJ or Bethlehem PA.