Annuity Marketing Strategist

About the role

The Annuity Marketing Strategist plays a pivotal role in driving the Consumer Markets Division's growth and long-term success by leading the development and execution of strategic marketing initiatives for annuity products. This position operates as an individual contributor within the Marketing Strategy Team, exercising execution leadership and strategic judgment.

Responsibilities

• Develop deep expertise in assigned channels and serve as the annuity product expert for Marketing by providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications.
• Drive go-to-market strategy and execution of product launches and omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of annuity products.
• Collaborate with cross-functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities.
• Partner with internal stakeholders to execute campaigns and promotional opportunities and identify ways to educate internal teams and support their marketing efforts.
• Represent Marketing in strategic cross-functional meetings such as PMO by receiving updates on product or timing changes, advising on marketing impacts, and communicating key information back to the Marketing team for alignment.
• Ensure annuity product materials are timely, compliant, and effectively distributed across relevant channels.
• Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage.
• Examine performance of campaigns and initiatives, using data and feedback to refine strategies and optimize impact.
• Proactively communicate with all internal and external stakeholders and teammates to ensure alignment, clarity, and transparency throughout projects and initiatives.
• Inform dynamic digital tools and sales collateral that help financial professionals and clients understand complex retirement income strategies.

Requirements

Experience: 5+ years of experience in product marketing within financial services; experience with an annuity or asset management firm is preferred. Financial services sales experience is valued.

Qualifications

• Excellent communication skills across all levels of the organization, tailoring messages to effectively engage executives, peers, cross-functional partners, and team members.
• Experience developing marketing deliverables such as pitch decks, creative briefs, and email journey maps to support campaign strategy and execution.
• Development of integrated marketing plans that build awareness, drive engagement, and generate leads.
• Communicate effectively, manage time well, and pay close attention to detail while handling multiple projects with overlapping deadlines.
• Collaborate across teams and demonstrate leadership to build strong working relationships.
• Adapt quickly to changing priorities and shifting timelines.

Skills

Data-driven thinking to solve problems and evaluate the effectiveness of marketing channels and tactics.

Benefits

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered. Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependentsGenerous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off Paid Parental Leave as well as an Adoption Assistance ProgramCompetitive 401k savings plan with company match and an additional contribution regardless of participation

Pay

$113,490.00 - $138,710.00

Schedule

Full-time