Marketing Manager, Reputation and Community Management

About the role

This role sits within Marketing and works closely with Product Marketing, Customer Success, Sales, and Field Marketing. You’ll have executive sponsorship, ownership of a new strategic function, and the mandate to build durable infrastructure—not one-off campaigns. You’ll define the strategy, stand up the programs, activate internal experts, manage partners, and create the operating rhythm that compounds Aptean’s reputation over time.

Responsibilities

• Own Aptean’s open-web community presence and LLM optimization strategy across Reddit, Quora, StackExchange, LinkedIn communities, and high-value industry forums
• Lead proactive, expert-driven engagement including AMAs, thought leadership seeding, and participation in conversations that shape buyer perception and AI-generated vendor comparisons
• Ensure community engagement is authentic and value-first, with Aptean team members participating as credible domain experts—not brand accounts
• Partner with or manage agencies capable of producing high-quality, expert-driven content that strengthens authority, engagement signals, and LLM visibility
• Continuously monitor open-web discussions, emerging trends, and content gaps using tools such as Gravity Scan, Writesonic, and native platform search
• Surface high-value engagement opportunities for Aptean SMEs and build a repeatable intelligence loop to inform community and content priorities
• Conduct and maintain competitive visibility audits across forums and review platforms to identify gaps, whitespace, and reputation risks
• Benchmark Aptean’s presence against competitors and assess accuracy and prominence in AI-generated outputs
• Build and operate an SME activation program, including playbooks, response templates, training, and governance frameworks
• Enable scalable, compliant, on-brand expert participation without compromising authenticity or increasing compliance risk
• Build and manage an always-on, trigger-based review pipeline across G2, Gartner Peer Insights, and TrustRadius
• Maintain review profiles as structured data assets optimized for both human buyers and AI synthesis engines
• Report program performance in terms of pipeline influence, revenue impact, and AI visibility metrics

Qualifications

• 6+ years of experience in B2B marketing, with meaningful experience across community, customer advocacy, content, or product marketing
• Demonstrated experience building or managing community programs across Reddit, Quora, LinkedIn, or industry forums
• Familiarity with open-web reputation signals and LLM visibility concepts; experience with tools like Gravity Scan or Writesonic is a strong plus
• Experience managing review and rating platforms such as G2, Gartner Peer Insights, and TrustRadius
• Experience with advocate platforms such as Influitive, ReferenceEdge, or similar tools
• Proven ability to build SME enablement programs, content playbooks, or internal governance frameworks
• Strong cross-functional collaboration skills, with experience partnering across CS, Sales, Field Marketing, and agencies
• Exceptional written communication and presentation skills, including the ability to report ROI to senior leadership