Marketing Manager - Remote

About the Company

Reviews.org is a leading digital platform dedicated to helping consumers make informed decisions about internet, TV, mobile, and home services. With a loyal and expanding audience, the company prides itself on delivering unbiased reviews, comprehensive comparisons, and expert insights that cut through the noise of the digital marketplace. Established with a mission to empower consumers, Reviews.org continuously innovates its content and distribution channels to reach wider audiences and enhance user engagement. The company fosters a culture of transparency, integrity, and customer-centricity, ensuring that its team members are aligned with its core values of creating community, learning and growth, embracing opportunity, acting like owners, and respecting every person.

About the Role

We are seeking a strategic and innovative Marketing Manager to join Reviews.org’s dynamic team. This role is pivotal in expanding the company's organic reach beyond traditional search engine optimization (SEO) and diversifying revenue streams through new channels and business models. The ideal candidate will have a proven track record in building and scaling marketing channels such as video, email, and content syndication, as well as experience in developing new monetization strategies from the ground up. As a leader, you will oversee a cross-functional team, collaborating closely with editorial, content, compliance, and analytics teams to craft a long-term marketing roadmap. This position offers the autonomy to test and implement new initiatives, measure their success, and iterate quickly to achieve sustainable growth. The role is remote-first, with hybrid options available for candidates near Salt Lake City, Utah, emphasizing flexibility and collaboration.

Qualifications

• 5+ years of experience in digital marketing, including building channels beyond paid/organic search.
• Proven success in developing new marketing channels or revenue streams from scratch.
• Experience managing and leading cross-functional teams.
• Strong analytical skills with proficiency in web analytics tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Knowledge of diverse revenue models including partnerships, lead generation, subscriptions, or licensing.
• Independent thinker with minimal supervision and proactive problem-solving skills.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent professional experience.
• Excellent communication skills, capable of translating data insights into compelling stories for stakeholders.

Responsibilities

• Own and execute organic expansion strategies by building and scaling channels like video, email, and syndication to drive sustainable audience growth.
• Set baselines, targets, and measurement frameworks for each channel, ensuring alignment with business objectives.
• Partner with editorial and SEO teams to reinforce search and non-search channels, optimizing resource allocation.
• Identify and test new revenue opportunities, including new partners, formats, or monetization mechanics, and build business cases for scaling successful initiatives.
• Manage and develop a cross-functional marketing team, fostering a culture of growth, innovation, and excellence.
• Develop strategic plans for new marketing channels and revenue lines, securing stakeholder buy-in and executing iteratively.
• Collaborate with product, compliance, and analytics teams to ensure initiatives meet business goals and adhere to standards.
• Analyze market trends, customer behavior, and competitive landscape to identify opportunities and threats.
• Regularly report on performance metrics, forecast accuracy, and progress toward KPIs, making data-driven decisions to optimize efforts.

Benefits

• Competitive healthcare coverage, including options for domestic partners and employer-paid counseling services.
• 401(k) plan with employer matching starting after two months of employment.
• Lifestyle spending stipends for physical, financial, and emotional wellbeing.
• Flexible time-off policies with accrued paid time off and paid holidays, including flex holidays for cultural diversity.
• Paid parental leave: two weeks during the first year, up to nine weeks after one year of employment.
• Hybrid work schedule for local candidates, with in-office collaboration on Tuesdays and Thursdays, and flexible remote work days.
• Comprehensive life insurance coverage, including dependents and spouses.
• Access to Employee Resource Groups (ERGs) fostering diversity and community.