Marketing Manager, Pursuits
TYLin · New York, NY · 1 wk ago
HybridEngineering$108k–$162k/yrFull-time
Responsibilities
- Manage pursuit team including team development, mentorship, training, and hiring.
- Manage schedule, budget, and quality to deliver winning pursuits with a strong ROI.
- Develop strong and collaborative relationships with business leaders, technical teams, client account managers, teaming partners, and colleagues.
- Lead Go/No-Go analysis and reviews.
- Leverage strong written and verbal communication skills to communicate with internal clients.
- Oversee assigned pursuit team members, all pursuit-related documents, and high-quality deliverables (from capture planning through proposal execution and interview).
- Drive continuous improvement in pursuit process, messaging, and visual storytelling.
- Leverage market insight and apply a strong understanding of industry trends, client needs, and the competitive landscape to guide marketing and business development strategies.
- Champion TYLin’s voice and brand across all touchpoints.
- Lead the end-to-end development of high-quality, strategic proposals that reflect TYLin’s strengths and align with client requirements.
- Orchestrates all stages of the pursuit process, including kickoff meetings, content planning, and reviews.
- Oversee team workload, setting priorities and schedules aligned with region/market needs, business development objectives, and corporate initiatives.
- Lead post-award debriefings with clients regardless of outcome, and revises qualifications and proposal strategies as appropriate.
- Accountable for the accuracy and ongoing maintenance of marketing data in firm-wide systems, including Deltek Vision, to support reporting, analytics, and pursuit planning.
- Represents firm to clients, business associates and industry-related organizations, as needed.
- Communicates corporate communications strategies and systems initiatives with pursuits team for implementation.
- Shares tools, insights, and best practices with colleagues to elevate pursuit performance.
Qualifications
- Proven ability to mentor and develop team, fostering collaboration, continuous learning, and professional growth.
- Confident and composed leadership style that builds trust with internal teams and external teaming partners.
- Exceptional customer service and interpersonal skills.
- Highly organized with strong problem solving and project management capabilities.
- Experience in managing multiple priorities while maintaining accuracy, quality, and attention to detail.
- Strategic and creative thinker with a proactive approach to challenges.
- Proficient in technical writing, graphic and visual storytelling, and presentation development.
- Effective both independently and in a team environment.
- Knowledge of key clients in the NYC area.
- BS degree in marketing, communications, or technical related field.
- Minimum of 8 years of experience in A/E/C industry.
- Experience with MTA C&D is required.
- Excellent writing and communication skills, and attention to detail required.
- Proficiency using MS Office (including Word, PowerPoint, and Excel) and Adobe (including InDesign, Illustrator, Photoshop and Acrobat).
- Knowledge of Deltek and OpenAsset preferred.