Marketing Manager, Prospect Segment

Day-to-Day Responsibilities

• Define and prioritize target audiences for prospect acquisition and conversion campaigns
• Develop audience-specific messaging and offer strategies to improve engagement and conversion
• Partner with Global Brand and Paid Media teams by providing audience insights, messaging direction, and campaign feedback
• Own lead nurture strategy across the customer journey to move prospects through the marketing funnel
• Manage and prioritize marketing investments of $5M while tracking campaign performance and ROI
• Analyze campaign performance, customer insights, and business outcomes to optimize future marketing strategies
• Collaborate with Creative teams to ensure campaign assets align with audience needs and messaging strategy
• Work closely with analytics and cross-functional marketing partners to support campaign planning and execution
• Monitor campaign performance metrics including conversion rates, pipeline growth, and marketing effectiveness

Minimum Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5–10 years of marketing experience with a stable employment history
• Experience owning audience segmentation, messaging strategy, and offer development for acquisition or conversion-focused marketing campaigns
• Strong understanding of full-funnel marketing, including awareness, consideration, conversion, and lead nurture strategies
• Experience partnering with paid media teams while owning business strategy (not hands-on media buying or campaign execution)
• Strong analytical skills with the ability to translate campaign performance and customer insights into business recommendations
• Experience managing marketing budgets of $5M
• Experience working with Adobe marketing platforms (Adobe Campaign, Adobe Experience Manager (AEM), Adobe Analytics, or similar Adobe solutions)
• Excellent communication and stakeholder management skills with the ability to collaborate across marketing, analytics, creative, and business teams

Preferred Qualifications

• Experience supporting acquisition, lifecycle, customer, segment, or growth marketing initiatives
• Experience developing customer personas, audience segmentation, and lead nurture strategies
• Experience working within enterprise or matrixed organizations
• Financial services, asset management, B2B, or other highly regulated industry experience is a plus
• Collaborative, positive, and confident communicator who builds trust quickly and thrives in a team-oriented environment