Marketing Manager, Principal

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

About the Role

The Marketing Manager, Principal will join the Strategic Technology Division on the Endpoint team. You will help evolve our audience and messaging strategy to support the rollout of our proprietary title and settlement workspace across a diverse internal audience spanning multiple divisions.

Responsibilities

• Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities
• Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding
• Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning
• Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories
• Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy

Requirements

• 7+ years of experience in marketing, brand strategy, communications, or a related discipline
• Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets
• Demonstrated expertise in communications and narrative strategy, ideally in the tech space
• Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences
• Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams
• Ability to excel in a fast-paced, rapidly evolving environment
• Ability to work as an IC, with interest in people management long-term

Qualifications

• Strong understanding of marketing principles and practices
• Experience in managing and developing marketing campaigns
• Excellent communication and interpersonal skills
• Ability to manage multiple projects simultaneously
• Strong organizational and project management skills

Skills

• Strategic thinking and problem-solving
• Effective communication and presentation skills
• Ability to work independently and as part of a team
• Knowledge of digital marketing tools and platforms

Benefits

• Comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave
• Employee stock purchase plan

Pay

$97,700.00 - $130,300.00 Annually

Schedule

Flexible

Location

Unincorporated area within Los Angeles County