Marketing Manager – Primos/Hoppe’s

About the role

The Marketing Manager will lead global marketing efforts for Primos Hunting and Hoppe’s, focusing on creating consumer demand through smart brand and product promotion, best-in-class content and creative services, and insight-driven shopper experiences.

Responsibilities

• Develop, lead, and inspire a highly productive, results-oriented marketing team.
• Work closely with functional partners to ensure a successful, seasonal I2C process.
• Partner with brand and Outdoor Performance leadership to support and reinforce brand strategies and identify opportunities to reach new consumers.
• Execute the plan to deliver brand objectives across all channels and markets.
• Collaborate with industry marketing service providers and the internal agency to create elevated content.
• Communicate product innovation effectively to the consumer through all media channels.
• Lead and leverage brand ambassador marketing relationships.
• Create organic social plans to influence consumers and retail customers via organic channels.
• Develop metrics for the success of all marketing programs, instilling a high-performing team culture.
• Have positive and professional communication with senior leaders outside the Platform.
• Create marketing materials in product packaging, POP, manuals, and sales sheets in conjunction with the agency and channel marketing partners.
• Plan and coordinate product launches across marketing channels and departments.
• Organize trade shows, launch events, and other outside activations.
• Support the selling process with the sales team, including communication and materials, coordinating deliverables timelines to ensure Sales team is fully equipped for successful sell-in.
• Work with the content team in organizing brand digital assets in a DAM for internal and external use.

Requirements

• Bachelor's degree in Marketing
• 5+ years of experience in brand marketing
• Understanding of market data and how to translate that into marketing action
• Outstanding presentation, interpersonal and written communication skills
• Flexibility and a willingness to work within a dynamic and changing work environment
• Experience in marketing to multiple consumer target audiences
• Experience in the hunting industry

Qualifications

• Experience in marketing to multiple consumer target audiences
• Experience in the hunting industry

Skills

• Strong project management and organizational skills
• Ability to work collaboratively with cross-functional teams
• Excellent communication and presentation skills
• Proficiency in marketing tools and software

Benefits

• Annual Salary: $80,000.00 - $90,000.00
• Comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts

Pay

Annual Salary: $80,000.00 - $90,000.00

Schedule

Based in Brookhaven, MS

Benefits

• Medical and dental
• Vision
• Disability and life insurance
• 401K
• PTO
• Paid holidays
• Gear discounts
• The ability to add value to an exciting mission!