Marketing Manager

Job Description

Own the end-to-end transition of our website and country sites
Define site architecture, taxonomy, and content strategy
Write and optimize SEO-driven web content and metadata
Design and build pages in Umbraco CMS (v13)
Manage redirects, analytics, and post-launch optimization
Partner with global teams on campaign URL updates and site governance
Support launch and hypercare phase troubleshooting
Plan and execute integrated marketing campaigns (digital & traditional)
Own content strategy across web, blogs, and social media
Create compelling sales and promotional collateral
Analyze campaign performance and optimize strategies
Support conferences, trade shows, and brand promotions
Work cross-functionally with global marketing and leadership teams
Align campaigns with corporate branding and messaging
Partner with country site owners to scale content internationally
Contribute to a strong, consistent global brand identity for Eurofins PSS

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of business-to-business professional services marketing experience
• Proficiency in marketing tools and platforms
• Proficient communication skills (both verbal and written)
• Experience developing social media campaigns generating leads
• Hightly organized with excellent time management skills
• Creative mindset
• Ability to travel up to 25%
• Experience with and/or knowledge of an insourcing model and/or recruiting services
• Knowledge of and/or experience working in the life sciences industry
• Direct sales lead generation experience
• Knowledge of MS CRM

Additional Information

• The position is full-time, Monday-Friday, 8 a.m.- 5 p.m., with overtime as needed.
• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.