Marketing Manager (Port Everglades)

Requirements and Preferences

• Requires a bachelor's degree from an accredited college or university with major coursework in marketing, business administration, public relations or closely related field.
• Requires four (4) years in marketing, advertising, special events coordination, or public relations work or closely related experience.
• Requires one (1) year of supervisory experience depending upon area of assignment.
• Ability to secure and maintain a valid Florida Driver's License at the time of appointment and for the duration of employment.
• Ability to secure and maintain a Transportation Worker Identification card (TWIC) within 60 days of employment and for the duration of employment.
• Ability to secure and maintain a valid Port Security Identification Badge for the duration of employment.
• Preferred: 2+ years experience in a Customer Relations Management program (CRM), 2+ years experience in Adobe Creative Suite, Canva or similar graphic design program, 2+ years experience with a website management platform (Simpleview, Sitecore) or newsletter platform (Constant Contact, MailChimp), 3+ years of professional social media or public awareness experience, 2+ years of experience with videography, photography or digital image editing for campaigns and social media.
• Master's degree from an accredited college or university with major coursework in marketing, business administration, public relations or closely related field.

General Description

Works under general supervision, independently developing work methods and sequences. Develops and implements a business development and/or public relations plan for an agency. Supports supervisor in the planning, implementation and management of all of the agency's marketing, public relations, advertising, social and new media, community outreach, contracts and reports programs; supports and supervises the agencies marketing efforts, including trade missions, trade shows, conferences and presentations.

Manages agency website, including development of new content, design and updating of information. Coordinates and supervises web-hosting vendor; manages agency publications from development to printing; coordinates and supervises publishing vendor. Responds to media, community and elected officials' requests. Manages staff; assigns and reviews jobs, discusses projects, and division and group goals, prioritizes workflow, organizes staff meetings, encourages staff training, and implements group work efficiencies; reviews staff performance.

Communicates marketing activities; responds to public, interagency, and external requests for information. Administers advertising, promotional, internal and external printing, and publicity budget for the agency; organizes and coordinates advertising buys, including research and review of options, and scheduling; follows County purchasing processes, directs ad creation, confirms ad placement, and makes payments. Writes marketing and strategic business plans, creates presentations, and produces various reports on behalf of the agency for a wide variety of audiences.

Attends industry networking events and regularly visits different hotels, restaurants, businesses, etc. to stay informed and connected; plans, organizes, and executes pre-promotion trips, tradeshows, site inspections, and familiarization trips. Supervises and develops accurate and meaningful copy for press releases and content for publications, brochures, social media and other marketing materials.

Competencies

• Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals.
• Tech Savvy: Anticipates and adopts innovations in business-building digital and technology applications.
• Cultivates Innovation: Creates new and better ways for the organization to be successful.
• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action.

Physical Demands

Sedentary work that involves walking or standing some of the time and involving exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable Hazards

None.

Special Information

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer focus: Building strong customer relationships and delivering customer-centric solutions.
• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

Americans With Disabilities Act (ADA) Compliance

Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at 954-357-6500 or email Profstandards@broward.org to make an accommodation request.

County-wide Emergency Responsibilities

Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies. All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.