Marketing Manager

What You Will Do

• Outbound engagement:
  • Run daily, small-batch newsjacking email campaigns to non-users tied to current events and trending topics.
  • Send personalized 1:1 outreach to high-value prospects on the expert and PR side.
  • Make targeted cold calls to convert warm leads and re-engage cooled prospects.
  • Engage with non-users on social (reposting, liking, commenting) to build presence and pull them into the funnel.
• Campaigns, lifecycle, and channels:
  • Build and manage lifecycle and CRM programs that accelerate free to paid conversion.
  • Own and optimize email and social channels, including managing contractors and specialists where needed.
  • Take campaigns and projects from strategy through execution, owning the result end to end.
  • Track, measure, and report on campaign performance, and adjust based on what the data shows.
  • Manage content on our WordPress marketing site, keeping it current, cohesive, and on-brand.
• Partnering with leadership:
  • Assess, approve, and prioritize marketing initiatives.

What We Are Looking For

• Proven generalist marketer with 1-2 years of experience who can flex across channels and own campaigns end to end.
• Comfortable with daily outbound work, including cold calls and 1:1 personalized email.
• This is not a sit-behind-the-dashboard role.
• Experience in lifecycle and email marketing, SEO, CRO, and social channels.
• Experience driving growth for a marketplace, network, or SaaS platform.
• Strong individual contributor who can execute independently.
• Fluent across CRM systems, marketing automation platforms, and analytics tools.
• Resilient and persistent on outreach. You enjoy the conversation, not just the campaign.
• Adaptable and collaborative. You can move from technical execution to cross-functional alignment without friction.