Marketing Manager, Partnerships
About the role
The Partner Marketing Manager leads the strategy and execution of integrated marketing programs that grow OpenSesame's indirect business. This role activates priority partners' installed bases and prospects, creates demand through partner-specific and vertical campaigns, and helps convert that demand into sales-accepted leads, qualified pipeline, and bookings. The role collaborates closely with the Partners team, Sales, Product Marketing, Content, Field and Account-Based Marketing, and GTM Operations to connect partner priorities to scalable go-to-market programs and measurable business outcomes.
Responsibilities
- Plan, execute, and optimize marketing programs in alignment with partner overall annual and quarterly plans that generate partner-sourced and partner-influenced pipeline and bookings.
- Activate priority partners' installed bases and prospects through co-marketing, account-based programs, vertical campaigns, email, webinars, events, marketplace motions, landing pages, and other channels.
- Manage applicable marketing development funds, including plans, utilization, compliance, and performance reporting.
- Equip Strategic Partner Managers (SPMs) and partner field teams with scalable campaigns, better-together messaging, campaign kits, events, target-account plays, engagement flows, product and launch communications, and clear referral pathways.
- Make it easy for partner representatives to identify opportunities, engage their audiences, and take the next action.
- Ensure OpenSesame's partner value and better-together stories are clearly and consistently represented across the company's marketing programs and channels.
- Collaborate with Product Marketing, Content, Field and ABM, and other teams to translate partner capabilities, launches, and customer value into compelling messaging, content, and market-facing experiences.
- Serve as the marketing counterpart to the Partners team. Establish shared briefs, planning cadences, roles, handoffs, service levels, and decision criteria so Partner Marketing and SPMs work from one-market priority and one-funnel plan.
- Set campaign goals and reporting cadences in partnership with GTM Operations. Track referral and non-referral leads, MQLs, SALs, opportunities, pipeline, sourced revenue, expansion revenue, engagement, and conversion rates by partner and program. Translate performance into clear optimization and investment decisions.
Qualifications
- Proven experience leading integrated marketing programs that drive indirect bookings and pipeline generation.
- Strong ability to translate joint priorities into clear audiences, messages, campaigns, conversion paths, and measurable outcomes.
- Experience managing marketing development funds and ensuring compliance.
- Effective communication and collaboration skills with internal stakeholders and external partners.
- Ability to build trust and maintain judgment to prioritize high-impact work.
- Experience setting and optimizing marketing programs to achieve measurable business outcomes.
- Comfort with AI tools and responsible experimentation.
Skills
- Strategic thinking and execution.
- Collaboration and relationship-building.
- Marketing program management and optimization.
- Account-based marketing and campaign development.
- Content creation and messaging.
- Performance measurement and reporting.
- AI and data-driven decision-making.
Benefits
- Comprehensive medical, dental, and vision coverage.
- Flexible PTO.
- 401(k) matching.
- Incentive stock options.
- Volunteer time off.
- Employee Resource Groups.
- A generous professional development program.
Pay
The pay range for this position is generally between $115,000 – $145,000, depending on experience.
Schedule
This position can be based anywhere in the US. We operate as a remote-first company, and invest in mandatory all-company meetings several times a year in addition to required team travel of up to 15 days per year as necessary.