Marketing Manager - Ole Red Las Vegas

About the role

Manage and execute local marketing and promotional tactics to grow business and achieve targeted results for designated venue. Collaborate with corporate marketing and venue leadership to contribute to growth and profitability of a multi-experiential live music venue, bar and restaurant.

Responsibilities

• Ideate, define, implement, and execute venue marketing tactics in alignment with the broader strategy.
• Create, coordinate, manage, and maintain in-venue marketing collateral.
• Evaluate and continually monitor local market to determine and adjust optimal marketing strategies.
• Coordinate with corporate marketing to create, support, and execute local social media coverage and communications for the brand and local venue.
• Manage and maintain local website and social media platforms with timely information and event calendars, promotions, private events, and key operational business components.
• Manage guest sentiment reviews, 3rd party review platforms, action items and strategies to improve number and quality of reviews.
• Partner with corporate marketing team to execute customer and data capture initiatives.
• Develop and cultivate local relationships, partnership opportunities, and marketing initiatives that support the brand and drive traffic and sales growth.
• Manage partnerships with local vendors, freelancers or other marketing suppliers as needed.
• Coordinate with venue and sales leadership to refresh menus periodically, overseeing the approval process for layout, copy, proofreading, and printing.
• Ensure all marketing efforts align with corporate-defined brand standards and strategic marketing plans.
• Participate in and provide programming results during monthly operating reviews, while communicating opportunities and recommendations.
• Engage in and understand venue marketing budget. Manage localized spend with a clear understanding of monthly programming.
• Partner with corporate marketing to ensure timely payments and accruals for fiscal month-end close.
• Refer press inquiries and heightened public relations issues to corporate communications in appropriate timeframe.
• Perform other duties as assigned.

Requirements

Education: Degree in Marketing or related field preferred; a combination of practical experience and education will be considered.

Experience: 3+ years' marketing experience required; restaurant or event marketing experience preferred.

Knowledge, Skills And Abilities: Effective interpersonal, written, and verbal communication skills; Strategic thinking with ability to connect marketing efforts to measurable business outcomes; Strong business acumen with ability to analyze and act on financial, customer, and other data; Ability to manage multiple workstreams while meeting critical deadlines; Strong organizational and project management skills with exceptional attention to detail; Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint); Design software knowledge and experience, including Adobe Creative Suite.

Licenses / Certifications: Valid driver's license with satisfactory driving record required.

Physical Requirements

Speak and hear to communicate and use both near and far vision. Frequently sit with some walking and standing. Occasionally climb, sit, kneel, bend, steps up/down and reach above shoulder. Regularly traverse stairs and walk on uneven terrain, often while carrying product. Continually use gross motor skills with frequent use of bi-manual dexterity and fine motor skills for computer use.

Working Conditions

In-office position, based in venue. Moderate background noise typical of a collaborative office setting. Occasional work within the entertainment and restaurant venues.